As you know, and have heard from us, 2024 is a political year. This year is poised to be a gigantic year in political advertising, with spend projected to be 30% higher than 2020. While we know political dollars are out there for you to win (and we are happy to help you do so!), [...]
As you hopefully know, earlier this year we launched Ask Basis, where we answer a wide range of questions regarding the digital landscape. Recently, a question that we are all too familiar with was asked (and love to get )… “Are we able to do this through Basis?” With that in mind, we thought this [...]
At the end of February, we discussed the importance of setting a KPI with the advertiser. We know that the KPI is important for reporting, renewal conversations, and benchmarking. Most importantly, it will determine campaign optimizations including how the campaign budget is allocated across the tactics on your media plan. Let’s look at an example: [...]
Digital Media Research Did you know that in the last 5 years, time spent with digital media has increased 25% to roughly 2 hours? In fact, digital now accounts for almost 2/3 of the time Americans will spend with media in 2024! You can find great information like this and much more in the [...]
Happy New Year! We are so excited to kick off 2024! This year you can expect more great content from your Partner Solutions Account Leads. Each month you will receive 2 touchpoints from our team: Industry & Product – our team will pass along articles we have found helpful and interesting, and we will [...]