Happy March! Conference tournaments are underway and college basketball is once again taking center stage. March Madness means a couple things: wings, your comfiest college sweatshirt, and time in front of the TV. This makes it the perfect time to talk about CTV and how you can reach these avid sports fans with your [...]
With the Super Bowl behind us, the Basis Strategic Outcomes team polled Basis buyers for their thoughts on major themes from the commercials we all saw during the broadcast (that may have been more exciting than the game…if you are not a Seahawks fan). Check out the video below to hear some highlights [...]
Don’t skate past the chance to get ads in front of the high-value and highly engaged fans of the Winter Olympics! Check out the below video to hear how and why advertisers need to ring in this opportunity: For more information on each deal, please see the [...]
It may be January, but the midterm elections are right around the corner! Don't get caught with an empty ballot, here are the top trends to run with your PAC/advocacy groups or candidates in 2026. Click for the Political Trends(Dec 2025) Deck Also, now available in platform! [...]
Happy New Year! New Year, New Format! Check out our kickoff video and share with your teams. Also below is the full 2026 Digital Media Trends research deck for you to dive into at your leisure. 2026 Media Trends We can’t wait to continue our partnership with [...]
If you’re anywhere near the Midwest, you’ve been hearing about the recent snowstorms dropping from between 8-16”. While not proven, I’m certain there’s a positive correlation with warm destination flights booked immediately following a blizzard 😊. That said, with 2026 around the corner, travelers will begin planning their mid-winter getaways, spring break trips, summer vacations, [...]
As you know, TV isn’t being watched the same way anymore. Linear still matters, but advertisers should rethink their video mix to better match where audiences are spending their time and where outcomes can be most effectively driven. To help you guide these conversations, we’ve put together a short overview on how TV has evolved [...]
If you are reading this, at some point over the last year I am sure you have been asked “In what way can you or your team use AI to improve operational efficiencies in your day-to-day role?” If you’re unsure of the answer, or curious to learn more about how the industry is adopting [...]
Recently, I was back on campus for a football game and was reminded of the most common request that my best friend would receive as a college bartender, “I want a drink that is strong but needs to taste good. Oh, and it needs to be cheap.” I realized that some advertisers have a similar [...]
With summer coming to a close and cozy nights in front of the TV in our future, we thought now was the best time to brush everyone up on the benefits and capabilities of CTV. PLUS our research team has pulled together an updated deck on CTV Insights and we are thrilled to pass them [...]