If youâre anywhere near the Midwest, youâve been hearing about the recent snowstorms dropping from between 8-16â. While not proven, Iâm certain thereâs a positive correlation with warm destination flights booked immediately following a blizzard đ. That said, with 2026 around the corner, travelers will begin planning their mid-winter getaways, spring break trips, summer vacations, [...]
As you know, TV isnât being watched the same way anymore. Linear still matters, but advertisers should rethink their video mix to better match where audiences are spending their time and where outcomes can be most effectively driven. To help you guide these conversations, weâve put together a short overview on how TV has evolved [...]
If you are reading this, at some point over the last year I am sure you have been asked âIn what way can you or your team use AI to improve operational efficiencies in your day-to-day role?â If youâre unsure of the answer, or curious to learn more about how the industry is adopting [...]
Recently, I was back on campus for a football game and was reminded of the most common request that my best friend would receive as a college bartender, âI want a drink that is strong but needs to taste good. Oh, and it needs to be cheap.â I realized that some advertisers have a similar [...]
With summer coming to a close and cozy nights in front of the TV in our future, we thought now was the best time to brush everyone up on the benefits and capabilities of CTV. PLUS our research team has pulled together an updated deck on CTV Insights and we are thrilled to pass them [...]
Summer is flying by and back to school season is right around the corner! Basis is here to get you âback to schoolâ ready with research (click here for the power point) that will help you win with your higher education prospects. Check out below for a âcliff notesâ study guide or the Higher Ed [...]
Are your clients constantly asking, âWhatâs new? What can we try next?â Youâre not alone. Even the most seasoned account execs sometimes need fresh inspiration to evolve campaigns and drive stronger results. Basis is here to help! Our in-house agency hears these questions every day, and our product and corporate development teams are always [...]
Brand safety isnât one size fits all and what feels right for one brand may not work for another. Thatâs why we build flexibility into our software and services, so advertisers can customize the level of protection that fits their unique standards and values. We typically approach this topic in two parts: What Basis provides [...]
Did you know Digital-Out-of-Home (DOOH) has been available in Basis for 3 years?! When is the last time you pitched or executed a DOOH campaign? Check out the benefits and opportunities below - it just may help close your next big deal! DOOH According to Nielsen, DOOH delivers a 55% higher lift in brand [...]
Ready to listen up? If you're looking to get smarter about AdTech fast, this podcast episode is a great start! Shiv Gupta (U of Digital) joins Noor Naseer (from Basis) to break down how ongoing education, foundational knowledge, and adaptability are key to thriving in a shifting digital landscape. If you or your AEâs need [...]