Basis Technologies: Listen Up! Get Smarter with AdTech in this New Basis Podcast

Ready to listen up? If you're looking to get smarter about AdTech fast, this podcast episode is a great start! Shiv Gupta (U of Digital) joins Noor Naseer (from Basis) to break down how ongoing education, foundational knowledge, and adaptability are key to thriving in a shifting digital landscape. If you or your AE’s need [...]

Cookies, Commitment Issues, and What We’ve Learned From This Rom-Com

Google’s third-party cookie saga has officially earned its place as the "will they, won’t they" storyline of the ad tech rom-com we never knew we were living in. One minute, it’s over. The next? They’re getting coffee again. According to Digiday, “Google won’t roll out a new standalone prompt for third-party cookies in Chrome,” which [...]

2025 Advertising Trends

Please stop me if you have heard this before, but the end of cookies appears to be getting closer. AdExchanger recently reported that Google’s VP of Privacy Sandbox used the words, “a one-time global prompt" for cookies on Chrome browsers. While that is pretty vague, in a recent post, Scott Messer “confirmed that Google [...]

Advanced Reach Measurement feat. Comscore

Do you or your advertisers run linear TV but struggle to quantify added reach when running adjacent CTV/OTT video buys within Basis? Basis has teamed up with Comscore to bring their Campaign Rating Reports to Basis with a new feature we’re calling Advanced Reach Measurement. The feature measures person-level reach, frequency, and incrementality of Digital [...]

Programmatic Trends in 2025

Happy 2025! We are little over a week into the new year and programmatic continues to be a major contributor for digital ad spend. Since 2023, programmatic has accounted for more than 90% of digital display ad dollars and is forecasted to see double-digit growth through 2026. As we look ahead to 2025 and beyond [...]