đŸŽ”Leavin’ on a Jet Plane

If you’re anywhere near the Midwest, you’ve been hearing about the recent snowstorms dropping from between 8-16”. While not proven, I’m certain there’s a positive correlation with warm destination flights booked immediately following a blizzard 😊. That said, with 2026 around the corner, travelers will begin planning their mid-winter getaways, spring break trips, summer vacations, [...]

The Future of TV

As you know, TV isn’t being watched the same way anymore. Linear still matters, but advertisers should rethink their video mix to better match where audiences are spending their time and where outcomes can be most effectively driven. To help you guide these conversations, we’ve put together a short overview on how TV has evolved [...]

New PMP Deals and High-Impact Inventory

Are your clients constantly asking, “What’s new? What can we try next?” You’re not alone. Even the most seasoned account execs sometimes need fresh inspiration to evolve campaigns and drive stronger results. Basis is here to help! Our in-house agency hears these questions every day, and our product and corporate development teams are always [...]

Basis Technologies: Listen Up! Get Smarter with AdTech in this New Basis Podcast

Ready to listen up? If you're looking to get smarter about AdTech fast, this podcast episode is a great start! Shiv Gupta (U of Digital) joins Noor Naseer (from Basis) to break down how ongoing education, foundational knowledge, and adaptability are key to thriving in a shifting digital landscape. If you or your AE’s need [...]