Use this deck to challenge your team to think differently about how they present data and reporting. Also, help to implement best practices for future client meetings.
This one sheet can be used as a takeaway and a reminder to ensure your reporting is effective, efficient, and clear for the advertiser.
CAMPAIGN REPORTING RESOURCES
Pull together your campaign reports with the resources below.
Digital Media Glossary
Feeling overwhelmed in “digispeak”? Check out our digital media glossary to demystify digital terms and 3-letter acronyms that are commonplace in the digital space.
Campaign Reporting Guides
Here you will find reporting guides that help to highlight a specific client goal: awareness, site traffic, and on-site user action.
Graph Builder for Campaign Reports
Visual data can help with telling the advertiser the story of the campaign.
Mock Up Screen Shots
Use these resources to create screen shots of your advertiser’s campaign.
Sample Site Site Lists
Download sample site lists for desktop and mobile Basis DSP campaigns.
Google Analytics & Reporting
Check out our webinar on Google Analytics and how it differs from DSP campaign reporting.