SALES TRAINING RESOURCES
Use this game to challenge you and your team through questions and relevant definitions for common digital terminology to use in conversations with advertisers. The goal of the game is to indicate additional areas of growth or further internal training opportunities.
Use this toolkit to help train your teams on the importance of a strong needs assessment and its vital role in the overall sales process.
Use this training deck to help train your teams to ask advertisers the right questions to identify the campaign goal and get the advertiser to agree to the KPI.
Use this toolkit to help train your teams on the ways to navigate objections and why objections arise.
Use this toolkit to help your team to think differently about the questions they ask advertisers when learning about the advertiser’s target audience.
Designed to teach how to sell programmatic (great for anyone new to programmatic or those who want a refresher!). Covers how to sell effective digital campaigns and an overview of targeting.