DSP Bake-Off
We’re coming at you live from the kitchen this week, as we highlight a recent ‘DSP Bake-Off’ in which Basis was featured. You can find the results here and check out the video below for more info!
CTV Performance & Attribution
CTV isn’t just an awareness channel anymore; it’s a performance driver with results than can be tracked! Watch this quick video to learn how to measure the impact of your CTV campaigns. Please don’t hesitate to reach out if you have any questions or need help with [...]
Order Up! Tips for Reaching QSRs in ’26
While we're all chuckling about the McDonald's CEO burger reaction, I thought it'd be particularly timely to chat about the quick-service-restaurant (QSR) category and how to best reach this popular vertical using programmatic campaigns in Basis! Want more insight on this segment? Check out the Basis Vertical Knowledge Brief for QSRs [...]
It’s March! Let There Be Madness!
Happy March! Conference tournaments are underway and college basketball is once again taking center stage. March Madness means a couple things: wings, your comfiest college sweatshirt, and time in front of the TV. This makes it the perfect time to talk about CTV and how you can reach these avid sports fans with your [...]
Super Bowl Ad Recap
With the Super Bowl behind us, the Basis Strategic Outcomes team polled Basis buyers for their thoughts on major themes from the commercials we all saw during the broadcast (that may have been more exciting than the game…if you are not a Seahawks fan). Check out the video below to hear some highlights [...]
2026 Winter Olympics
Don’t skate past the chance to get ads in front of the high-value and highly engaged fans of the Winter Olympics! Check out the below video to hear how and why advertisers need to ring in this opportunity: For more information on each deal, please see the [...]
2026 Midterms Mean Big Money
It may be January, but the midterm elections are right around the corner! Don't get caught with an empty ballot, here are the top trends to run with your PAC/advocacy groups or candidates in 2026. Click for the Political Trends(Dec 2025) Deck Also, now available in platform! [...]
Kick Off 2026 with Digital Media Trends
Happy New Year! New Year, New Format! Check out our kickoff video and share with your teams. Also below is the full 2026 Digital Media Trends research deck for you to dive into at your leisure. 2026 Media Trends We can’t wait to continue our partnership with [...]
🎵Leavin’ on a Jet Plane
If you’re anywhere near the Midwest, you’ve been hearing about the recent snowstorms dropping from between 8-16”. While not proven, I’m certain there’s a positive correlation with warm destination flights booked immediately following a blizzard 😊. That said, with 2026 around the corner, travelers will begin planning their mid-winter getaways, spring break trips, summer vacations, [...]
The Future of TV
As you know, TV isn’t being watched the same way anymore. Linear still matters, but advertisers should rethink their video mix to better match where audiences are spending their time and where outcomes can be most effectively driven. To help you guide these conversations, we’ve put together a short overview on how TV has evolved [...]