BASIS ACTIVATION CENTER
One Sheets, Trainings, and Research to help you effectively take programmatic to market.
Success Spotlight: Weather Triggered Ads
You have probably asked yourself, “How do I make my campaign stand out?” You’re not alone in wondering this so today, we are highlighting the Basis Case Study - Key United & Lowe's.pptx which used consultative selling + [...]
Casinos & Gambling Industry Update
If you've stepped foot in any Las Vegas casino recently, you know gambling is big money and the house always wins. That said, the odds are stacked favorably for marketers wishing to capitalize on recent growth (approaching $80B in 2025) [...]
Sell Your Audiences Like Inventory
Hope you had a great weekend! Advertisers want to get their brands in front of media company’s audiences. This is not new! Advertisers have always placed significant value in the audiences that engage with media companies daily for information [...]