Homepage2024-03-05T11:52:39-06:00

BASIS ACTIVATION CENTER

One Sheets, Trainings, and Research to help you effectively take programmatic to market.

Identify KPIs

With 2024 already flying by, this week's edition of our biweekly update is taking a step back and re-examining one of the most crucial elements of running a programmatic campaign for all involved: Identifying a Key Performance Indicator (KPI). This [...]

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