BASIS ACTIVATION CENTER
One Sheets, Trainings, and Research to help you effectively take programmatic to market.
Introducing Compass – The Future of Media Planning & Activation
Happy August! We're excited to share a quick look at Compass, Basis' new AI-powered solution designed to help media teams move from campaign brief to activation faster than ever before. Watch this short video to see how Compass [...]
The Buzz on Getting Buzzed
This weekend I was at a dinner with a large group of friends and couldn’t help but notice the wide variety of what the adults were drinking. It was a variety of beers, cocktails, wines, NA drinks, and THC drinks. [...]
2026 World Cup Update
With the 2026 World Cup officially underway, we’re already starting to see headlines that solidify why this is the best tournament in all of sports. From Scotland’s fans (aka The Tartan Army) takeover of Fenway Park serenading their hero, John [...]