BASIS ACTIVATION CENTER
One Sheets, Trainings, and Research to help you effectively take programmatic to market.
The Future of TV
As you know, TV isn’t being watched the same way anymore. Linear still matters, but advertisers should rethink their video mix to better match where audiences are spending their time and where outcomes can be most effectively driven. To help [...]
Amplify Your Success
Which is better or more important? Sleep or exercise? The content or the presenter? The ingredients or the chef? Offense or defense? While I certainly have my opinions on the importance of each and know that an exceptional one can [...]
Fun Sized Sales Tips for Renewal Season
Happy Spooky Week! The air is crisp, your football team is already showing you this is NOT their year, and you have bought 2 costumes for your kids because they “changed their mind” – this can only mean one thing, [...]
