BASIS ACTIVATION CENTER
One Sheets, Trainings, and Research to help you effectively take programmatic to market.
Brand Lift with Basis
If you’ve spent more than 24 hours minutes in this industry, you’ve probably been asked: “So…did the campaign actually work?” Impressions and clicks can tell part of the story, but they don’t necessarily tell you if the campaign moved the [...]
Christmas in July? Research Says…
Ho, Ho, Ho, Q4 Spending is go, go, go! With Q4 right around the corner, it is never too early to start thinking of holiday media planning. The Basis elves have been hard at work and are excited to [...]
Introducing Compass – The Future of Media Planning & Activation
Happy August! We're excited to share a quick look at Compass, Basis' new AI-powered solution designed to help media teams move from campaign brief to activation faster than ever before. Watch this short video to see how Compass [...]