BASIS ACTIVATION CENTER
One Sheets, Trainings, and Research to help you effectively take programmatic to market.
Fun Sized Sales Tips for Renewal Season
Happy Spooky Week! The air is crisp, your football team is already showing you this is NOT their year, and you have bought 2 costumes for your kids because they “changed their mind” – this can only mean one thing, [...]
AI in Advertising
If you are reading this, at some point over the last year I am sure you have been asked “In what way can you or your team use AI to improve operational efficiencies in your day-to-day role?” If you’re [...]
Cheers to Quality Inventory
Recently, I was back on campus for a football game and was reminded of the most common request that my best friend would receive as a college bartender, “I want a drink that is strong but needs to taste good. [...]




