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Order Up! Tips for Reaching QSRs in ’26
While we're all chuckling about the McDonald's CEO burger reaction, I thought it'd be particularly timely to chat about the quick-service-restaurant (QSR) category and how to best reach this popular vertical using programmatic campaigns in Basis! [...]
It’s March! Let There Be Madness!
Happy March! Conference tournaments are underway and college basketball is once again taking center stage. March Madness means a couple things: wings, your comfiest college sweatshirt, and time in front of the TV. This makes it the perfect time [...]
Super Bowl Ad Recap
With the Super Bowl behind us, the Basis Strategic Outcomes team polled Basis buyers for their thoughts on major themes from the commercials we all saw during the broadcast (that may have been more exciting than the game…if [...]