BASIS ACTIVATION CENTER
One Sheets, Trainings, and Research to help you effectively take programmatic to market.
CTV Performance & Attribution
CTV isn’t just an awareness channel anymore; it’s a performance driver with results than can be tracked! Watch this quick video to learn how to measure the impact of your CTV campaigns. [...]
Order Up! Tips for Reaching QSRs in ’26
While we're all chuckling about the McDonald's CEO burger reaction, I thought it'd be particularly timely to chat about the quick-service-restaurant (QSR) category and how to best reach this popular vertical using programmatic campaigns in Basis! [...]
It’s March! Let There Be Madness!
Happy March! Conference tournaments are underway and college basketball is once again taking center stage. March Madness means a couple things: wings, your comfiest college sweatshirt, and time in front of the TV. This makes it the perfect time [...]