PRODUCT ACTIVATION RESOURCES
Use this game to challenge you and your team through questions and relevant definitions for common digital terminology to use in conversations with advertisers. The goal of the game is to indicate additional areas of growth or further internal training opportunities.
Use these Audience activation resource to help you and your team to think differently about the questions you ask advertisers when learning about the advertiser’s target audience.
Use these Conversion activation resources to help you and your team to know the benefits of conversion tracking and the most common conversions to track. Also, how to have conversations with advertisers about conversion tracking.
Use these Digital Audio activation resources to help know when to include Audio in your conversations with advertisers & tips for your Go To Market Strategy.
Use these Digital Out of Home activation resources to help know when to include DOOH in your conversations with advertisers & tips for your Go To Market Strategy.
Use these Digital Video activation resources to help know when to include Video in your conversations with advertisers & tips for your Go To Market Strategy.
Designed for new sellers (or anyone who wants a refresher!). Covers how to sell effective digital campaigns and overview of targeting.
White labeled sales one sheets on the DSP tactics, features, and best practices. Can be used as a leave behind for your advertisers.