Selling Cannabis with Basis DSP

By: Will Bolles It’s April: a month where everyone can find something to celebrate. The list of events to look forward to includes the conclusion of NCAA basketball tournaments, MLB’s opening day, the Masters, Easter, what should be the end of winter in Chicago, Phish’s triumphant return to Madison Square Garden, and of course, 4/20. [...]

2022-04-14T14:32:23+00:00Newsletter Posts|

Basis + TransUnion Audience Platform

TransUnion Audience Platform (TAP) is an audience insights and segmentation platform that enables the use of TransUnion’s people-based consumer data for marketing purposes. With TAP, marketers can create unique audiences that improve ROI and gain valuable data-driven insights that help inform digital marketing strategy. Now you can include it your Basis campaigns - reach out [...]


Telling a Story with Reporting

By: Carson Bodnarek Most salespeople know the famous Alec Baldwin movie quote “Always Be Closing.” For many of us sellers, that means we’re never truly finished selling, even after the deal has been signed. Once the deal has closed and the campaign has started to run, a new source of anxiety emerges—it’s now time to [...]


Pitching Political

By: Will Bolles Now that the holiday season is officially over, it’s time to talk about the one thing you did your best to avoid while spending time with family: POLITICS! The 2020 U.S. elections were both historic and challenging. We saw record turnouts both at the polls and via mail in ballots, which led [...]

2022-02-22T15:41:03+00:00Newsletter Posts|

New Segments – Political Contextual Segments from Comscore and L2

Comscore has partnered with L2 (Political) to deliver Predictive Audiences. This partnership will combine L2’s unparalleled voter insights with Comscore’s Predictive Audiences methodology to create the first of its kind cookie-free political audiences. Now advertisers can leverage Comscore Predictive Audiences powered by L2 insights to reach audiences based on political behaviors such as voting likelihood [...]

2022-02-17T21:22:26+00:00Newsletter Posts|