Programmatic Trends in 2025

Happy 2025! We are little over a week into the new year and programmatic continues to be a major contributor for digital ad spend. Since 2023, programmatic has accounted for more than 90% of digital display ad dollars and is forecasted to see double-digit growth through 2026. As we look ahead to 2025 and beyond [...]

Domestic Travel & Tourism

If your Instagram or TikTok algorithm is anything like mine, you can’t go more than a minute without seeing some sort of video that has you already thinking about your next vacation. Mini-moons, honeymoons, baby moons, sabbaticals, spring break, summer vacations, and weekend getaways seem to dominate my For You page, only fueling my desire [...]

Digital Audio by the Numbers

If you’re like me, you’re streaming audio multiple times every day. Whether it is listening to podcasts to catch up on the latest news and sports or listening to the same soundtracks on repeat because your kids insist on it. Digital audio is part of more than 75% of the US population’s lives and continues [...]

Final Countdown for Political

Political ads are abundant and until November 5 (make sure you go vote!!) we will continue to see these messages. Whether you are competing for national dollars or working with candidates/causes at a local level, Basis DSP has inventory and data available for you to add to your political campaigns. Check out some of [...]

Reporting Dashboard Update

If you have experienced your DSP data not matching with Google Analytics (or any other reporting dashboard you may use), this update is for you! We have worked with our support team to create a macro that you can insert into your UTM code to filter out impressions and clicks that result from creative scanning [...]

Protecting Against Fraud

Fraud and invalid traffic questions are popping up more frequently and we have you covered on the Basis Blog (and our upcoming webinar, see below!) with How Advertisers Can Protect Against Fraud and Brand Safety Threats on Connected TV. Below are a few standout takeaways: In Q3 2023, 15% of programmatic CTV advertising traffic was [...]

Political is Ramping Up… Ensure Your Other Advertisers Remain Successful

It’s officially political season and that means campaign messaging is officially dominating our world. While the intensity of political messaging will increase as we enter Q4, other advertisers are also eager to get in front of online audiences prior to the holiday season. We are here to help ensure they are maximizing the effectiveness of [...]