For a long time, CTV was viewed as purely top of the funnel and meant for building awareness, but recently, we have seen more and more advertisers using it to drive website visits and conversions. Imagine that your advertiser serves an ad on a connected TV, and later that day, the viewer directly visits the [...]
Temperatures are warming up, and with the fed expected to make a series of rate cuts in 2025 this is good news for homeowners looking to buy and sell as mortgage rates will be expected to come down in 2025. The Basis Research and Insights team has released the most recent knowledge briefing on the [...]
We have an exciting update! New to the Basis DSP, we are happy to introduce Creative Weighting! Throughout 2024, we had heard from several clients that this feature would help to make lives easier of both buyers and sellers. After working with our product team and through beta testing, this feature is now available in [...]
Please stop me if you have heard this before, but the end of cookies appears to be getting closer. AdExchanger recently reported that Google’s VP of Privacy Sandbox used the words, “a one-time global prompt" for cookies on Chrome browsers. While that is pretty vague, in a recent post, Scott Messer “confirmed that Google [...]
Do you or your advertisers run linear TV but struggle to quantify added reach when running adjacent CTV/OTT video buys within Basis? Basis has teamed up with Comscore to bring their Campaign Rating Reports to Basis with a new feature we’re calling Advanced Reach Measurement. The feature measures person-level reach, frequency, and incrementality of Digital [...]
Happy 2025! We are little over a week into the new year and programmatic continues to be a major contributor for digital ad spend. Since 2023, programmatic has accounted for more than 90% of digital display ad dollars and is forecasted to see double-digit growth through 2026. As we look ahead to 2025 and beyond [...]
If your Instagram or TikTok algorithm is anything like mine, you can’t go more than a minute without seeing some sort of video that has you already thinking about your next vacation. Mini-moons, honeymoons, baby moons, sabbaticals, spring break, summer vacations, and weekend getaways seem to dominate my For You page, only fueling my desire [...]
If you’re like me, you’re streaming audio multiple times every day. Whether it is listening to podcasts to catch up on the latest news and sports or listening to the same soundtracks on repeat because your kids insist on it. Digital audio is part of more than 75% of the US population’s lives and continues [...]
It’s no secret that digital habits vary by generation, and it’s important to note where each is spending most of their time to best inform a media plan and ensure no campaign dollars are left on the table. Here are the breakdowns of U.S. digital consumption habits by generation in 2024! Gen Z Digital video [...]
Political ads are abundant and until November 5 (make sure you go vote!!) we will continue to see these messages. Whether you are competing for national dollars or working with candidates/causes at a local level, Basis DSP has inventory and data available for you to add to your political campaigns. Check out some of [...]