Don’t skate past the chance to get ads in front of the high-value and highly engaged fans of the Winter Olympics! Check out the below video to hear how and why advertisers need to ring in this opportunity: For more information on each deal, please see the [...]
Happy New Year! New Year, New Format! Check out our kickoff video and share with your teams. Also below is the full 2026 Digital Media Trends research deck for you to dive into at your leisure. 2026 Media Trends We can’t wait to continue our partnership with [...]
As you know, TV isn’t being watched the same way anymore. Linear still matters, but advertisers should rethink their video mix to better match where audiences are spending their time and where outcomes can be most effectively driven. To help you guide these conversations, we’ve put together a short overview on how TV has evolved [...]
Which is better or more important? Sleep or exercise? The content or the presenter? The ingredients or the chef? Offense or defense? While I certainly have my opinions on the importance of each and know that an exceptional one can overcome the weaknesses of the other, the reality is that they work better together. For [...]
Happy Spooky Week! The air is crisp, your football team is already showing you this is NOT their year, and you have bought 2 costumes for your kids because they “changed their mind” – this can only mean one thing, Halloween is right around the corner! Halloween just happens to line up with some of [...]
If you are reading this, at some point over the last year I am sure you have been asked “In what way can you or your team use AI to improve operational efficiencies in your day-to-day role?” If you’re unsure of the answer, or curious to learn more about how the industry is adopting [...]
Recently, I was back on campus for a football game and was reminded of the most common request that my best friend would receive as a college bartender, “I want a drink that is strong but needs to taste good. Oh, and it needs to be cheap.” I realized that some advertisers have a similar [...]
With summer coming to a close and cozy nights in front of the TV in our future, we thought now was the best time to brush everyone up on the benefits and capabilities of CTV. PLUS our research team has pulled together an updated deck on CTV Insights and we are thrilled to pass them [...]
Brand safety isn’t one size fits all and what feels right for one brand may not work for another. That’s why we build flexibility into our software and services, so advertisers can customize the level of protection that fits their unique standards and values. We typically approach this topic in two parts: What Basis provides [...]
Sunscreen, long days at the pool, no school, hot dogs on the grill, and….the holiday season. A tradition unlike any other here at Basis, but it is that time of year when our Research team digs into the holiday season! Now that we are officially under 180 days until Black Friday, what better time [...]