It’s officially political season and that means campaign messaging is officially dominating our world. While the intensity of political messaging will increase as we enter Q4, other advertisers are also eager to get in front of online audiences prior to the holiday season. We are here to help ensure they are maximizing the effectiveness of [...]
How many times have you been asked by an advertiser one of the following questions: Can I advertise on Netflix with you? Another company told me that they can do custom targeting. Do you offer that? Are you able to provide match back for automotive purchases? We get a question like this at least once [...]
With summer almost over just getting started, what better time to talk about the education vertical? While it may not seem like it, many academic and education advertisers are already planning budgets for the upcoming school year and beyond. Thankfully, the Basis research team has done their studying and compiled insights, spend analysis, and more [...]
Have you been struggling to get your share of auto revenue in your market? Are you trying to reignite conversations with an auto prospect? We have you covered in this week’s Basis email! Recently published on the Basis blog, we discuss how automotive marketers can capitalize on pent up demand. Here are some of [...]
Let’s face it – one of the harder conversations to have with an advertiser is in response to “We don’t need to advertise right now, we want to shut our campaign off”. Whether it is because business is slow or too chaotic, it is your job as a consultant is to remind them of [...]
We’ve all seen the sales presentations that start with 20 slides of research before getting to the actual recommendation, or worse the ones that are dropped in the appendix and never used. But as account executives how do we better utilize data and research to support our sales proposals and recommendations? Using data and insights [...]
With 2024 already flying by, this week's edition of our biweekly update is taking a step back and re-examining one of the most crucial elements of running a programmatic campaign for all involved: Identifying a Key Performance Indicator (KPI). This has a big-time effect on both the media planner as well as the seller, as [...]
We hope your 2024 is off to a great start! For many of us, a new year presents new opportunities and a reset on finding the next big deal. For many organizations, focusing 2024 efforts towards uncovering the next BIG opportunity will be a key to success in the year! In 2023, programmatic digital display [...]