Happy August! We're excited to share a quick look at Compass, Basis' new AI-powered solution designed to help media teams move from campaign brief to activation faster than ever before. Watch this short video to see how Compass is transforming omnichannel planning through intelligent strategy generation and execution and is just getting started! [...]
You have probably asked yourself, “How do I make my campaign stand out?” You’re not alone in wondering this so today, we are highlighting the Basis Case Study - Key United & Lowe's.pptx which used consultative selling + Basis DSP to create an automated, scalable solution worth stealing for your own campaigns. [...]
Hope you had a great weekend! Advertisers want to get their brands in front of media company’s audiences. This is not new! Advertisers have always placed significant value in the audiences that engage with media companies daily for information or entertainment. Traditionally, the best way to get those advertisers in front of that reader/viewer/listener [...]
We’re coming at you live from the kitchen this week, as we highlight a recent ‘DSP Bake-Off’ in which Basis was featured. You can find the results here and check out the video below for more info!
CTV isn’t just an awareness channel anymore; it’s a performance driver with results than can be tracked! Watch this quick video to learn how to measure the impact of your CTV campaigns. Please don’t hesitate to reach out if you have any questions or need help with [...]
While we're all chuckling about the McDonald's CEO burger reaction, I thought it'd be particularly timely to chat about the quick-service-restaurant (QSR) category and how to best reach this popular vertical using programmatic campaigns in Basis! Want more insight on this segment? Check out the Basis Vertical Knowledge Brief for QSRs [...]
Happy March! Conference tournaments are underway and college basketball is once again taking center stage. March Madness means a couple things: wings, your comfiest college sweatshirt, and time in front of the TV. This makes it the perfect time to talk about CTV and how you can reach these avid sports fans with your [...]
Don’t skate past the chance to get ads in front of the high-value and highly engaged fans of the Winter Olympics! Check out the below video to hear how and why advertisers need to ring in this opportunity: For more information on each deal, please see the [...]
Happy New Year! New Year, New Format! Check out our kickoff video and share with your teams. Also below is the full 2026 Digital Media Trends research deck for you to dive into at your leisure. 2026 Media Trends We can’t wait to continue our partnership with [...]
As you know, TV isn’t being watched the same way anymore. Linear still matters, but advertisers should rethink their video mix to better match where audiences are spending their time and where outcomes can be most effectively driven. To help you guide these conversations, we’ve put together a short overview on how TV has evolved [...]