This weekend I was at a dinner with a large group of friends and couldn’t help but notice the wide variety of what the adults were drinking. It was a variety of beers, cocktails, wines, NA drinks, and THC drinks. While I myself am a big fan of the haziest IPAs in the coolest looking [...]
With the 2026 World Cup officially underway, we’re already starting to see headlines that solidify why this is the best tournament in all of sports. From Scotland’s fans (aka The Tartan Army) takeover of Fenway Park serenading their hero, John McGinn, to the tiny island of Cabo Verde (quick…could you tell me where that is [...]
You have probably asked yourself, “How do I make my campaign stand out?” You’re not alone in wondering this so today, we are highlighting the Basis Case Study - Key United & Lowe's.pptx which used consultative selling + Basis DSP to create an automated, scalable solution worth stealing for your own campaigns. [...]
If you've stepped foot in any Las Vegas casino recently, you know gambling is big money and the house always wins. That said, the odds are stacked favorably for marketers wishing to capitalize on recent growth (approaching $80B in 2025) as highlighted in our industry deep dive. VKB - Casinos & Gambling (Apr 2026).pptx Here [...]
Hope you had a great weekend! Advertisers want to get their brands in front of media company’s audiences. This is not new! Advertisers have always placed significant value in the audiences that engage with media companies daily for information or entertainment. Traditionally, the best way to get those advertisers in front of that reader/viewer/listener [...]
We’re coming at you live from the kitchen this week, as we highlight a recent ‘DSP Bake-Off’ in which Basis was featured. You can find the results here and check out the video below for more info!
CTV isn’t just an awareness channel anymore; it’s a performance driver with results than can be tracked! Watch this quick video to learn how to measure the impact of your CTV campaigns. Please don’t hesitate to reach out if you have any questions or need help with [...]
While we're all chuckling about the McDonald's CEO burger reaction, I thought it'd be particularly timely to chat about the quick-service-restaurant (QSR) category and how to best reach this popular vertical using programmatic campaigns in Basis! Want more insight on this segment? Check out the Basis Vertical Knowledge Brief for QSRs [...]
Happy March! Conference tournaments are underway and college basketball is once again taking center stage. March Madness means a couple things: wings, your comfiest college sweatshirt, and time in front of the TV. This makes it the perfect time to talk about CTV and how you can reach these avid sports fans with your [...]
With the Super Bowl behind us, the Basis Strategic Outcomes team polled Basis buyers for their thoughts on major themes from the commercials we all saw during the broadcast (that may have been more exciting than the game…if you are not a Seahawks fan). Check out the video below to hear some highlights [...]