Halloween approacheth, and as candy shelves are stocked with an endless bounty of confections, we wanted to offer some tricks and, more importantly, treats for better budget allocation as you plan media with your advertisers through the remainder of 2026 and into the new year. But first, a bit of a spooky revelation. As Claire [...]
If you’ve spent more than 24 hours minutes in this industry, you’ve probably been asked: “So…did the campaign actually work?” Impressions and clicks can tell part of the story, but they don’t necessarily tell you if the campaign moved the needle. Enter: Brand Lift Brand lift measurement is now available directly within Basis through our [...]
Ho, Ho, Ho, Q4 Spending is go, go, go! With Q4 right around the corner, it is never too early to start thinking of holiday media planning. The Basis elves have been hard at work and are excited to share our 2026 Holiday Trends research deck. Consider this your first official gift of the [...]
Happy August! We're excited to share a quick look at Compass, Basis' new AI-powered solution designed to help media teams move from campaign brief to activation faster than ever before. Watch this short video to see how Compass is transforming omnichannel planning through intelligent strategy generation and execution and is just getting started! [...]
This weekend I was at a dinner with a large group of friends and couldn’t help but notice the wide variety of what the adults were drinking. It was a variety of beers, cocktails, wines, NA drinks, and THC drinks. While I myself am a big fan of the haziest IPAs in the coolest looking [...]
With the 2026 World Cup officially underway, we’re already starting to see headlines that solidify why this is the best tournament in all of sports. From Scotland’s fans (aka The Tartan Army) takeover of Fenway Park serenading their hero, John McGinn, to the tiny island of Cabo Verde (quick…could you tell me where that is [...]
You have probably asked yourself, “How do I make my campaign stand out?” You’re not alone in wondering this so today, we are highlighting the Basis Case Study - Key United & Lowe's.pptx which used consultative selling + Basis DSP to create an automated, scalable solution worth stealing for your own campaigns. [...]
If you've stepped foot in any Las Vegas casino recently, you know gambling is big money and the house always wins. That said, the odds are stacked favorably for marketers wishing to capitalize on recent growth (approaching $80B in 2025) as highlighted in our industry deep dive. VKB - Casinos & Gambling (Apr 2026).pptx Here [...]
Hope you had a great weekend! Advertisers want to get their brands in front of media company’s audiences. This is not new! Advertisers have always placed significant value in the audiences that engage with media companies daily for information or entertainment. Traditionally, the best way to get those advertisers in front of that reader/viewer/listener [...]
We’re coming at you live from the kitchen this week, as we highlight a recent ‘DSP Bake-Off’ in which Basis was featured. You can find the results here and check out the video below for more info!