As you know, TV isn’t being watched the same way anymore. Linear still matters, but advertisers should rethink their video mix to better match where audiences are spending their time and where outcomes can be most effectively driven. To help you guide these conversations, we’ve put together a short overview on how TV has evolved [...]
Which is better or more important? Sleep or exercise? The content or the presenter? The ingredients or the chef? Offense or defense? While I certainly have my opinions on the importance of each and know that an exceptional one can overcome the weaknesses of the other, the reality is that they work better together. For [...]
Happy Spooky Week! The air is crisp, your football team is already showing you this is NOT their year, and you have bought 2 costumes for your kids because they “changed their mind” – this can only mean one thing, Halloween is right around the corner! Halloween just happens to line up with some of [...]
If you are reading this, at some point over the last year I am sure you have been asked “In what way can you or your team use AI to improve operational efficiencies in your day-to-day role?” If you’re unsure of the answer, or curious to learn more about how the industry is adopting [...]
Recently, I was back on campus for a football game and was reminded of the most common request that my best friend would receive as a college bartender, “I want a drink that is strong but needs to taste good. Oh, and it needs to be cheap.” I realized that some advertisers have a similar [...]
With summer coming to a close and cozy nights in front of the TV in our future, we thought now was the best time to brush everyone up on the benefits and capabilities of CTV. PLUS our research team has pulled together an updated deck on CTV Insights and we are thrilled to pass them [...]
Although we know you LOVE to hear our voices, we thought it would be a good opportunity to hear from a Basis partner on this week’s edition of our bi-weekly email series. See below for an update from Triton Digital on audio inventory available to you in the DSP! Let us know if you have [...]
Summer is flying by and back to school season is right around the corner! Basis is here to get you “back to school” ready with research (click here for the power point) that will help you win with your higher education prospects. Check out below for a “cliff notes” study guide or the Higher Ed [...]
Are your clients constantly asking, “What’s new? What can we try next?” You’re not alone. Even the most seasoned account execs sometimes need fresh inspiration to evolve campaigns and drive stronger results. Basis is here to help! Our in-house agency hears these questions every day, and our product and corporate development teams are always [...]
Brand safety isn’t one size fits all and what feels right for one brand may not work for another. That’s why we build flexibility into our software and services, so advertisers can customize the level of protection that fits their unique standards and values. We typically approach this topic in two parts: What Basis provides [...]