About Alyssa Hamm

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So far Alyssa Hamm has created 223 blog entries.

New PMP Deals and High-Impact Inventory

Are your clients constantly asking, “What’s new? What can we try next?” You’re not alone. Even the most seasoned account execs sometimes need fresh inspiration to evolve campaigns and drive stronger results. Basis is here to help! Our in-house agency hears these questions every day, and our product and corporate development teams are always [...]

‘Tis the Season

Sunscreen, long days at the pool, no school, hot dogs on the grill, and….the holiday season. A tradition unlike any other here at Basis, but it is that time of year when our Research team digs into the holiday season! Now that we are officially under 180 days until Black Friday, what better time [...]

Basis Technologies: Listen Up! Get Smarter with AdTech in this New Basis Podcast

Ready to listen up? If you're looking to get smarter about AdTech fast, this podcast episode is a great start! Shiv Gupta (U of Digital) joins Noor Naseer (from Basis) to break down how ongoing education, foundational knowledge, and adaptability are key to thriving in a shifting digital landscape. If you or your AE’s need [...]

Cookies, Commitment Issues, and What We’ve Learned From This Rom-Com

Google’s third-party cookie saga has officially earned its place as the "will they, won’t they" storyline of the ad tech rom-com we never knew we were living in. One minute, it’s over. The next? They’re getting coffee again. According to Digiday, “Google won’t roll out a new standalone prompt for third-party cookies in Chrome,” which [...]