It’s officially political season and that means campaign messaging is officially dominating our world. While the intensity of political messaging will increase as we enter Q4, other advertisers are also eager to get in front of online audiences prior to the holiday season. We are here to help ensure they are maximizing the effectiveness of their spend and can be seen during this busy time of year.

Did you know…..

• 50% of political dollars, run across Basis Platform, were spent in the 30 days leading up to the election in 2020 and 2022.
• Because of the increased demand, the biggest CPM increases occur in those same 30 days with the CTV campaigns being impacted the most.
• Campaigns that target key swing states, competitive districts, and voting demographics will see the largest political impact.

So what can you do? Check out the Political Ad Spending Effects on CTV and Display Campaigns.pptx to ensure your advertisers feel as little political impact as possible.