Political ads are abundant and until November 5 (make sure you go vote!!) we will continue to see these messages. Whether you are competing for national dollars or working with candidates/causes at a local level, Basis DSP has inventory and data available for you to add to your political campaigns. Check out some of [...]
If you have experienced your DSP data not matching with Google Analytics (or any other reporting dashboard you may use), this update is for you! We have worked with our support team to create a macro that you can insert into your UTM code to filter out impressions and clicks that result from creative scanning [...]
Fraud and invalid traffic questions are popping up more frequently and we have you covered on the Basis Blog (and our upcoming webinar, see below!) with How Advertisers Can Protect Against Fraud and Brand Safety Threats on Connected TV. Below are a few standout takeaways: In Q3 2023, 15% of programmatic CTV advertising traffic was [...]
With the election and holiday season approaching, we understand the importance of keeping your campaigns on track. As buyer’s pacing can be a challenge during busy times of year in Q4 and underspending can mean leaving money on the table for our revenue teams. Our latest pacing option, Pace Ahead, delivers impressions at a [...]
It’s officially political season and that means campaign messaging is officially dominating our world. While the intensity of political messaging will increase as we enter Q4, other advertisers are also eager to get in front of online audiences prior to the holiday season. We are here to help ensure they are maximizing the effectiveness of [...]
As I am sure you have heard the news by now, Google recently announced that they would no longer be deprecating third-party cookies on Chrome. Given the years of delays, I can’t say that I am all too surprised. What does that mean for advertisers? Great question! See below for a helpful guide outlining [...]
Whether catching up on the week’s events while commuting to work or uncovering a murder mystery while chilling poolside, podcasts are a huge part of daily lives and represent a major opportunity for you and your clients. But how large of an opportunity? Users are expected to spend 56 minutes with podcasts daily, with 140.9 [...]
With the official start of Summer only about a week away, I’m sure you are starting to think about the holiday season… ok, I’m not either, but thankfully, our research team is thinking ahead! With stores seemingly bringing out holiday products earlier and earlier, it is never too early to think about the winter [...]
As you know, and have heard from us, 2024 is a political year. This year is poised to be a gigantic year in political advertising, with spend projected to be 30% higher than 2020. While we know political dollars are out there for you to win (and we are happy to help you do so!), [...]
As you hopefully know, earlier this year we launched Ask Basis, where we answer a wide range of questions regarding the digital landscape. Recently, a question that we are all too familiar with was asked (and love to get )… “Are we able to do this through Basis?” With that in mind, we thought this [...]