You hear the sizzle of brats on the grill. The soft crack of a Miller Lite opening. A faint “Let’s Go Brewers” is heard from fans already filling the stadium. And then…the doorbell? Huh?? That’s right – you’re at home watching the game! As more fans stream their favorite teams’ games on CTV devices, advertisers looking to connect with their audience in game has become a home run. With the advancements in targeting of the CTV space, publishers are now able to identify ‘in-game’ ad spots programmatically, and through the Basis DSP, buyers can tap into this inventory via Private Marketplace Deals. See below for some targeting recommendations to reach sports fans on CTV devices this summer:
- Magnite CTV: Live Sports
- NBCUniversal – CTV: Live Sports
- Sling – CTV – Live Sports – Golf
- Sling TV-CTV-Live Sports-Baseball-MLB
- DIRECTV – CTV – Live Sports – Baseball MLB
*Be sure to work with your buying team for more information on auction volume and deal floor prices to select the best fit for your advertiser.
Looking for some more info on how to reach sports fans this summer? Check out some additional resources below!
Upcoming Sports PMPs (4-15-25).docx
Sports Vertical Snapshot 2024 (Wave 1-3).pdf