Ready to listen up? If you’re looking to get smarter about AdTech fast, this podcast episode is a great start! Shiv Gupta (U of Digital) joins Noor Naseer (from Basis) to break down how ongoing education, foundational knowledge, and adaptability are key to thriving in a shifting digital landscape. If you or your AE’s need to level up your AdTech knowledge for your next client meeting, speaking engagement, or want to build a regimen of acumen for your organization, you won’t want to miss this!
Pro tip! For more information on supplementing your AdTech pitch, check out these helpful Basis blog articles: Leveling Up Your Pitch: Decoding the Programmatic Space, and Leveling Up Your Pitch: Decoding the Tech
In this podcast, Gupta and Naseer discuss:
- The Importance of Building AdTech Fluency: Shiv Gupta explains that AdTech isn’t just for specialists—marketers across roles need a basic understanding to collaborate effectively and make informed decisions. He points out that misunderstandings around terms like DSPs, cookies, and measurement often cause confusion, so structured learning helps demystify complex systems.
- Keeping Up with a Rapidly Changing Landscape: Gupta and Naseer agree that technologies like AI and evolving privacy policies (like the deprecation of third-party cookies) are transforming the digital media ecosystem. Professionals who proactively learn about these shifts are better equipped to pivot their strategies and maintain performance.
- Sifting Through Information Overload: With so much noise in the industry, Gupta recommends anchoring oneself in first principles—understanding how AdTech systems work at a foundational level. This approach allows professionals to discern trends from fads and ask the right questions when evaluating tools or partners.
- Education as an Equalizer and Accelerator: The episode emphasizes that structured education not only levels the playing field but accelerates career growth. Gupta shares how training programs help professionals build confidence, ask smarter questions, and unlock better collaboration across teams.
You can listen to the episode here: Understand AdTech Like a Pro – Basis Podcast and be sure to follow on Instagram and TikTok!