Are your clients constantly asking, “What’s new? What can we try next?” You’re not alone. Even the most seasoned account execs sometimes need fresh inspiration to evolve campaigns and drive stronger results. Basis is here to help! Our in-house agency hears these questions every day, and our product and corporate development teams are always on the hunt for high-impact opportunities. From exclusive inventory to premium data partnerships, we’re committed to keeping your campaigns ahead of the curve. Below are some of the latest offerings now available in Basis, ready for you to activate today!

Language Targeting Inventory

  • Spanish Language Inventory – Extend your reach to Spanish-speaking audiences across premium platforms.

    • Audio: Katz Digital, Triton, Tune-In, Spotify
    • Streaming Video: ESPN Deportes, DIRECTV, Xumo, Tubi, and more
    • Visit the Language Segments_Spanish deal group in Basis to explore PMPs

Sports Inventory

  • Women’s Sports Inventory – From growing viewership to increased media coverage, now’s the time to tap into premium women’s sports inventory across platforms.

    • DIRECTV – WNBA, NCAA Women’s Basketball, Softball, Golf, and more via DIRECTV
    • Sling – Live sports packages including women’s basketball, tennis, and soccer via targeted CTV PMPs
    • Why This Matters:
      • Viewership of women’s sports is up 80% YoY
      • Audiences are highly engaged, diverse, and loyal
      • Many buyers are looking to align with equity-driven initiatives
  • Disney – Sports Targeting PMPs – Target engaged sports fans on ESPN properties across key sports verticals.

    • Includes: Golf, Basketball, Football, Baseball, Tennis, NASCAR

Digital Out-Of-Home Inventory

  • United Airlines – Gate Display Inventory – Reach travelers in an airport environment.

    • United Airlines- DOOH – Gate Displays PMP

Connected TV Inventory

  • DIRECTV – Run of Network (RON) CTV Deal – Access broad CTV inventory

If you’re ready to infuse something fresh into your strategy, these updates are a great place to start. Need help navigating or pitching these to your clients? Let’s chat—our team is here to partner with you every step of the way.

Happy selling!