Did you know Digital-Out-of-Home (DOOH) has been available in Basis for 3 years?! When is the last time you pitched or executed a DOOH campaign? Check out the benefits and opportunities below – it just may help close your next big deal!
DOOH
- According to Nielsen, DOOH delivers a 55% higher lift in brand awareness compared to static OOH formats.
- Additionally, studies show that 82% of viewers can recall a DOOH ad they saw within the past month,
- 65% take some form of action after exposure
So how do we turn that exposure into additional actions? Target those users on their personal devices and in their homes with:
Hyperlocal Targeting & Mobile Location Retargeting
- Reach the users near the screens in real-time by using Hyperlocal targeting within a target radius of each screen
- A great way to reach people in the area that may have missed the ad on the DOOH screen
- Note: User must have location sharing enabled on their mobile device
- Mobile Location Retargeting serves ads to someone that has visited a location or regularly spends time at a location
- Keeps your advertiser in front of the audience after they move away from the DOOH screen and allows for targeting them on other devices & formats including CTV
For more, don’t forget to go check out the Digital Out of Home Activation Resources on the Basis Activation Center! If you need help with training, custom deals, or anything else, please reach out to your Account Lead and we would be happy to help!