Let’s face it – one of the harder conversations to have with an advertiser is in response to “We don’t need to advertise right now, we want to shut our campaign off”. Whether it is because business is slow or too chaotic, it is your job as a consultant is to remind them of [...]
As you hopefully know, earlier this year we launched Ask Basis, where we answer a wide range of questions regarding the digital landscape. Recently, a question that we are all too familiar with was asked (and love to get )… “Are we able to do this through Basis?” With that in mind, we thought this [...]
We’ve all seen the sales presentations that start with 20 slides of research before getting to the actual recommendation, or worse the ones that are dropped in the appendix and never used. But as account executives how do we better utilize data and research to support our sales proposals and recommendations? Using data and insights [...]
At the end of February, we discussed the importance of setting a KPI with the advertiser. We know that the KPI is important for reporting, renewal conversations, and benchmarking. Most importantly, it will determine campaign optimizations including how the campaign budget is allocated across the tactics on your media plan. Let’s look at an example: [...]
Last week we had our Political Strategy Summit, and we learned a lot! With political starting to heat up, now is the time to be securing those budgets. If you missed the call or would like to see the content again, you can find the recording and the deck on the Political Strategy Summit page. [...]
With 2024 already flying by, this week's edition of our biweekly update is taking a step back and re-examining one of the most crucial elements of running a programmatic campaign for all involved: Identifying a Key Performance Indicator (KPI). This has a big-time effect on both the media planner as well as the seller, as [...]
Digital Media Research Did you know that in the last 5 years, time spent with digital media has increased 25% to roughly 2 hours? In fact, digital now accounts for almost 2/3 of the time Americans will spend with media in 2024! You can find great information like this and much more in the [...]
We hope your 2024 is off to a great start! For many of us, a new year presents new opportunities and a reset on finding the next big deal. For many organizations, focusing 2024 efforts towards uncovering the next BIG opportunity will be a key to success in the year! In 2023, programmatic digital display [...]
Happy New Year! We are so excited to kick off 2024! This year you can expect more great content from your Partner Solutions Account Leads. Each month you will receive 2 touchpoints from our team: Industry & Product – our team will pass along articles we have found helpful and interesting, and we will [...]
Hope you are having a great holiday season! As we put the finishing touches on 2023, we want to invite you to our final Basis Webinar of the year! The incredible Noor Naseer (Basis’ VP of Media Innovations & Technology) will share insights on what lies ahead in our digital landscape so marketers can [...]