Fraud and invalid traffic questions are popping up more frequently and we have you covered on the Basis Blog (and our upcoming webinar, see below!) with How Advertisers Can Protect Against Fraud and Brand Safety Threats on Connected TV. Below are a few standout takeaways: In Q3 2023, 15% of programmatic CTV advertising traffic was [...]
Being protected against fraud is a priority for everyone except for a certain co-worker of mine that is more than happy to share their SSN on a Teams chat. Most people and advertisers want to know that their dollars are being spent responsibly and appearing on media that is brand safe. We are getting questions [...]
With the election and holiday season approaching, we understand the importance of keeping your campaigns on track. As buyer’s pacing can be a challenge during busy times of year in Q4 and underspending can mean leaving money on the table for our revenue teams. Our latest pacing option, Pace Ahead, delivers impressions at a [...]
It’s officially political season and that means campaign messaging is officially dominating our world. While the intensity of political messaging will increase as we enter Q4, other advertisers are also eager to get in front of online audiences prior to the holiday season. We are here to help ensure they are maximizing the effectiveness of [...]
As I am sure you have heard the news by now, Google recently announced that they would no longer be deprecating third-party cookies on Chrome. Given the years of delays, I can’t say that I am all too surprised. What does that mean for advertisers? Great question! See below for a helpful guide outlining [...]
How many times have you been asked by an advertiser one of the following questions: Can I advertise on Netflix with you? Another company told me that they can do custom targeting. Do you offer that? Are you able to provide match back for automotive purchases? We get a question like this at least once [...]
Whether catching up on the week’s events while commuting to work or uncovering a murder mystery while chilling poolside, podcasts are a huge part of daily lives and represent a major opportunity for you and your clients. But how large of an opportunity? Users are expected to spend 56 minutes with podcasts daily, with 140.9 [...]
With summer almost over just getting started, what better time to talk about the education vertical? While it may not seem like it, many academic and education advertisers are already planning budgets for the upcoming school year and beyond. Thankfully, the Basis research team has done their studying and compiled insights, spend analysis, and more [...]
With the official start of Summer only about a week away, I’m sure you are starting to think about the holiday season… ok, I’m not either, but thankfully, our research team is thinking ahead! With stores seemingly bringing out holiday products earlier and earlier, it is never too early to think about the winter [...]
Have you been struggling to get your share of auto revenue in your market? Are you trying to reignite conversations with an auto prospect? We have you covered in this week’s Basis email! Recently published on the Basis blog, we discuss how automotive marketers can capitalize on pent up demand. Here are some of [...]