It’s no secret that digital habits vary by generation, and it’s important to note where each is spending most of their time to best inform a media plan and ensure no campaign dollars are left on the table. Here are the breakdowns of U.S. digital consumption habits by generation in 2024! Gen Z Digital video [...]
Political ads are abundant and until November 5 (make sure you go vote!!) we will continue to see these messages. Whether you are competing for national dollars or working with candidates/causes at a local level, Basis DSP has inventory and data available for you to add to your political campaigns. Check out some of [...]
If you have experienced your DSP data not matching with Google Analytics (or any other reporting dashboard you may use), this update is for you! We have worked with our support team to create a macro that you can insert into your UTM code to filter out impressions and clicks that result from creative scanning [...]
Fraud and invalid traffic questions are popping up more frequently and we have you covered on the Basis Blog (and our upcoming webinar, see below!) with How Advertisers Can Protect Against Fraud and Brand Safety Threats on Connected TV. Below are a few standout takeaways: In Q3 2023, 15% of programmatic CTV advertising traffic was [...]
Being protected against fraud is a priority for everyone except for a certain co-worker of mine that is more than happy to share their SSN on a Teams chat. Most people and advertisers want to know that their dollars are being spent responsibly and appearing on media that is brand safe. We are getting questions [...]
With the election and holiday season approaching, we understand the importance of keeping your campaigns on track. As buyer’s pacing can be a challenge during busy times of year in Q4 and underspending can mean leaving money on the table for our revenue teams. Our latest pacing option, Pace Ahead, delivers impressions at a [...]
It’s officially political season and that means campaign messaging is officially dominating our world. While the intensity of political messaging will increase as we enter Q4, other advertisers are also eager to get in front of online audiences prior to the holiday season. We are here to help ensure they are maximizing the effectiveness of [...]
As I am sure you have heard the news by now, Google recently announced that they would no longer be deprecating third-party cookies on Chrome. Given the years of delays, I can’t say that I am all too surprised. What does that mean for advertisers? Great question! See below for a helpful guide outlining [...]
How many times have you been asked by an advertiser one of the following questions: Can I advertise on Netflix with you? Another company told me that they can do custom targeting. Do you offer that? Are you able to provide match back for automotive purchases? We get a question like this at least once [...]
Whether catching up on the week’s events while commuting to work or uncovering a murder mystery while chilling poolside, podcasts are a huge part of daily lives and represent a major opportunity for you and your clients. But how large of an opportunity? Users are expected to spend 56 minutes with podcasts daily, with 140.9 [...]