Although we know you LOVE to hear our voices, we thought it would be a good opportunity to hear from a Basis partner on this week’s edition of our bi-weekly email series. See below for an update from Triton Digital on audio inventory available to you in the DSP! Let us know if you have any questions with accessing this inventory or would like an intro to the team at Triton.

Triton Digital:

US Podcast Sports/Education/Gaming delivers access to one of the most robust and addressable podcast audiences available today. With a reach of 42 million podcast listeners weekly in the U.S. and 104 million globally, this connects buyers to high-performing content verticals with strong listener engagement and scale. You can access these deals in the Basis PMP Marketplace – work with your buyers to select the deal best suited for your upcoming audio campaign!

Powered by the Triton Ad Platform (TAP), this inventory provides verified reach, advanced targeting capabilities, and a high percentage of addressable impressions (62% U.S., 61% global) enabling more precise, data-driven campaign execution.

Additional PMP opportunities are in development and will be added to Basis in the near future, expanding the value of Triton’s premium audio inventory for media buyers.

We’re also pleased to announce the latest enhancements to the Triton Ad Platform (TAP), featuring expanded content and listener-targeting capabilities for deals. These updates offer buyers and sellers even greater precision and control when planning and executing campaigns.

In the U.S., Triton’s Audio Marketplace currently reaches approximately 172.4 million unique listeners each week, generating 7.9 billion weekly ad calls and delivering 2.3 billion weekly avails.

With 274 active publishers in the U.S. over the past month over the past month, including 14 of the top 20 publishers in nationwide, Triton continues to offer the scale, quality, transparency, and reach that leading advertisers rely on to connect with highly engaged audio audiences.