Recently, I was back on campus for a football game and was reminded of the most common request that my best friend would receive as a college bartender, “I want a drink that is strong but needs to taste good. Oh, and it needs to be cheap.” I realized that some advertisers have a similar request, “I want high performance, but I want it on the most popular sites. Oh, and I want a low CPM and no fraud!” Not a simple ask, but much like an awesome bartender, Basis has the right mix for you!

Below are two new ingredients for your next campaign:

QnS Deal Groups: Quality and Scalable Inventory

Basis has brought together top-performing domains across display and CTV, in partnership with trusted SSPs like Magnite and Index Exchange. Our curated publisher groups deliver access to the preferred inventory you expect, ready for quick activation. Each list is:

  • Strategically Vetted – Human-reviewed to ensure high-quality environments.
  • Transparent by Design – We show you what’s in the package. No black-box deals.
  • Built for Speed – Fast, easy activation through pre-built curated deals.
  • Backed by Scale – Sourced from leading SSPs, with hundreds of high-traffic domains.
  • Select Partners – AllRecipes, AMC, AMC Networks, AP News, BuzzFeed, CBS News, DailyMotion, Discovery, DIRECTV, Fox News, fuboTV, HGTV, Hulu, Lifetime, MLB, New York Post, New York Times Inc., Paramount, Peacock, People, SI.com, Sling Media Inc., TBD, The Washington Post, TLC tv+, USA Today, Warner Bros. Discovery, Women’s Health Magazine, and more!

Automatic DoubleVerify Fraud Prevention

As of September 1, DoubleVerify’s Fraud & Invalid Traffic Avoidance solution have been automatically applied to every campaign on the back end, giving you enhanced protection at no extra cost and with no extra steps. With DoubleVerify’s Fraud & Invalid Traffic Avoidance solution, you can expect:

  • Every impression is verified before purchase, ensuring campaigns run on fraud-free inventory
  • Globally recognized standards with MRC accreditation
  • This is always on protection for your campaigns!

If you have any questions, please reach out to your AL and we would be happy to help!