I was recently in my nearby home improvement store (name redacted…no free ads) and came across a full range of holiday decorations set up, serving as a point-blank reminder that Q4 is right around the corner. Every Q4, Basis highlights holiday trends and key takeaways, and this week's edition of our newsletter covers some of [...]
With this week being the first week of school for many of us in the Midwest, we thought it would be the perfect time to launch our new Sales Training Toolkit... and dust off one of my old back to school pictures! The resources within the toolkit have been white labeled and provided in [...]
Our Partner Solutions team will be hosting a Virtual Strategy Summit on 8/22 and will be covering entertainment! During the summit we will host a panel so you can hear from partners like you on what it takes to win in the entertainment space and cover industry trends that could mean big revenue opportunities [...]
If you are anything like me, you have 3 or 4 podcasts you subscribe to each week and a variety of ways to listen. Whether I am shuttling my kids around town, working out, or making dinner I have my favorite podcast playing in my car, on my phone, or my smart speaker. I [...]
Remember back at the beginning of 2020 when the entire digital advertising landscape was rocked with the news that Google was set to phase out third-party cookies in the Chrome browser? It does seem like forever ago, but after much pushback, Google announced that this would be delayed to sometime in late 2023 or early [...]
With Summer now in full swing, let’s talk about a topic that hasn’t shown signs of cooling off anytime soon. How can advertisers effectively advertise to consumers and be privacy-friendly? While 86% of consumers say they have a growing concern about data privacy, 90% of consumers say they enjoy receiving personalized offers, and 56% [...]
With summer now upon us, travel clients are expected to HEAT UP with summer vacations, road trips, adventures and more! More than 90% of Americans are planning to travel this year, with nearly one in three intending to travel abroad! But while travel is expected to continue to rise to pre-pandemic levels, your advertisers may [...]
With Q2 around the corner we are excited about an upcoming feature in Basis: Digital-Out-Of-Home (DOOH). We want to get you and your sales teams prepped and ready for the release so below you will find a video walking you through DOOH as well as a link to the deck and a DOOH one sheet. [...]
This is the perfect season to develop strategies for 2023 with current clients and new prospects! In 2022, digital ad spend grew by 17.8%, and across industries, the total could reach $248.81 billion. The biggest growth came from retail categories, the fastest growth came from travel, and the largest spending was seen in the retail [...]
By: Will Bolles Let’s start with the basics: a native ad is an ad unit that is aligned with the look and feel of the webpage it’s served alongside. This positioning gives the ad a sense of belonging in the surrounding content and thus creates a less disruptive advertising experience, which in turn helps to [...]