At the end of February, we discussed the importance of setting a KPI with the advertiser. We know that the KPI is important for reporting, renewal conversations, and benchmarking. Most importantly, it will determine campaign optimizations including how the campaign budget is allocated across the tactics on your media plan. Let’s look at an example: [...]
Last week we had our Political Strategy Summit, and we learned a lot! With political starting to heat up, now is the time to be securing those budgets. If you missed the call or would like to see the content again, you can find the recording and the deck on the Political Strategy Summit page. [...]
With 2024 already flying by, this week's edition of our biweekly update is taking a step back and re-examining one of the most crucial elements of running a programmatic campaign for all involved: Identifying a Key Performance Indicator (KPI). This has a big-time effect on both the media planner as well as the seller, as [...]
Digital Media Research Did you know that in the last 5 years, time spent with digital media has increased 25% to roughly 2 hours? In fact, digital now accounts for almost 2/3 of the time Americans will spend with media in 2024! You can find great information like this and much more in the [...]
We hope your 2024 is off to a great start! For many of us, a new year presents new opportunities and a reset on finding the next big deal. For many organizations, focusing 2024 efforts towards uncovering the next BIG opportunity will be a key to success in the year! In 2023, programmatic digital display [...]
Happy New Year! We are so excited to kick off 2024! This year you can expect more great content from your Partner Solutions Account Leads. Each month you will receive 2 touchpoints from our team: Industry & Product – our team will pass along articles we have found helpful and interesting, and we will [...]
Hope you are having a great holiday season! As we put the finishing touches on 2023, we want to invite you to our final Basis Webinar of the year! The incredible Noor Naseer (Basis’ VP of Media Innovations & Technology) will share insights on what lies ahead in our digital landscape so marketers can [...]
With the close of 2023 rapidly approaching, we are starting to look forward into 2024. On December 5th at 1pm CST, we will be hosting our final Virtual Strategy Summit of 2023. Please sign up here and join us as we break down the Top 10 Things to Know for 2024!! Before we close the [...]
I hope you’ve finally gotten through your last couple pieces of Halloween candy that nobody else in your house wanted (those Smarties, Dum Dums, and Candy Corn) and are inching (crawling?) closer and closer to Thanksgiving. With 7 weeks left in the year and a few major holidays (and holiday breaks) in front of us, [...]
The best part about Halloween, in my opinion, is not the costumes or spooky decorations, the best part is the candy. As an adult, I have learned, nothing is better on Halloween night than your kids asleep and going through their treat bag . You can have Snickers, Reese’s, Twix, pretzels, or my favorite, [...]