Recently, I was back on campus for a football game and was reminded of the most common request that my best friend would receive as a college bartender, “I want a drink that is strong but needs to taste good. Oh, and it needs to be cheap.” I realized that some advertisers have a similar [...]
With summer coming to a close and cozy nights in front of the TV in our future, we thought now was the best time to brush everyone up on the benefits and capabilities of CTV. PLUS our research team has pulled together an updated deck on CTV Insights and we are thrilled to pass them [...]
Although we know you LOVE to hear our voices, we thought it would be a good opportunity to hear from a Basis partner on this week’s edition of our bi-weekly email series. See below for an update from Triton Digital on audio inventory available to you in the DSP! Let us know if you have [...]
Summer is flying by and back to school season is right around the corner! Basis is here to get you “back to school” ready with research (click here for the power point) that will help you win with your higher education prospects. Check out below for a “cliff notes” study guide or the Higher Ed [...]
Are your clients constantly asking, “What’s new? What can we try next?” You’re not alone. Even the most seasoned account execs sometimes need fresh inspiration to evolve campaigns and drive stronger results. Basis is here to help! Our in-house agency hears these questions every day, and our product and corporate development teams are always [...]
Brand safety isn’t one size fits all and what feels right for one brand may not work for another. That’s why we build flexibility into our software and services, so advertisers can customize the level of protection that fits their unique standards and values. We typically approach this topic in two parts: What Basis provides [...]
Sunscreen, long days at the pool, no school, hot dogs on the grill, and….the holiday season. A tradition unlike any other here at Basis, but it is that time of year when our Research team digs into the holiday season! Now that we are officially under 180 days until Black Friday, what better time [...]
Did you know Digital-Out-of-Home (DOOH) has been available in Basis for 3 years?! When is the last time you pitched or executed a DOOH campaign? Check out the benefits and opportunities below - it just may help close your next big deal! DOOH According to Nielsen, DOOH delivers a 55% higher lift in brand [...]
Ready to listen up? If you're looking to get smarter about AdTech fast, this podcast episode is a great start! Shiv Gupta (U of Digital) joins Noor Naseer (from Basis) to break down how ongoing education, foundational knowledge, and adaptability are key to thriving in a shifting digital landscape. If you or your AE’s need [...]
Google’s third-party cookie saga has officially earned its place as the "will they, won’t they" storyline of the ad tech rom-com we never knew we were living in. One minute, it’s over. The next? They’re getting coffee again. According to Digiday, “Google won’t roll out a new standalone prompt for third-party cookies in Chrome,” which [...]