With summer almost over just getting started, what better time to talk about the education vertical? While it may not seem like it, many academic and education advertisers are already planning budgets for the upcoming school year and beyond. Thankfully, the Basis research team has done their studying and compiled insights, spend analysis, and more [...]
With the official start of Summer only about a week away, I’m sure you are starting to think about the holiday season… ok, I’m not either, but thankfully, our research team is thinking ahead! With stores seemingly bringing out holiday products earlier and earlier, it is never too early to think about the winter [...]
Have you been struggling to get your share of auto revenue in your market? Are you trying to reignite conversations with an auto prospect? We have you covered in this week’s Basis email! Recently published on the Basis blog, we discuss how automotive marketers can capitalize on pent up demand. Here are some of [...]
As you know, and have heard from us, 2024 is a political year. This year is poised to be a gigantic year in political advertising, with spend projected to be 30% higher than 2020. While we know political dollars are out there for you to win (and we are happy to help you do so!), [...]
Let’s face it – one of the harder conversations to have with an advertiser is in response to “We don’t need to advertise right now, we want to shut our campaign off”. Whether it is because business is slow or too chaotic, it is your job as a consultant is to remind them of [...]
As you hopefully know, earlier this year we launched Ask Basis, where we answer a wide range of questions regarding the digital landscape. Recently, a question that we are all too familiar with was asked (and love to get )… “Are we able to do this through Basis?” With that in mind, we thought this [...]
We’ve all seen the sales presentations that start with 20 slides of research before getting to the actual recommendation, or worse the ones that are dropped in the appendix and never used. But as account executives how do we better utilize data and research to support our sales proposals and recommendations? Using data and insights [...]
At the end of February, we discussed the importance of setting a KPI with the advertiser. We know that the KPI is important for reporting, renewal conversations, and benchmarking. Most importantly, it will determine campaign optimizations including how the campaign budget is allocated across the tactics on your media plan. Let’s look at an example: [...]
Last week we had our Political Strategy Summit, and we learned a lot! With political starting to heat up, now is the time to be securing those budgets. If you missed the call or would like to see the content again, you can find the recording and the deck on the Political Strategy Summit page. [...]
With 2024 already flying by, this week's edition of our biweekly update is taking a step back and re-examining one of the most crucial elements of running a programmatic campaign for all involved: Identifying a Key Performance Indicator (KPI). This has a big-time effect on both the media planner as well as the seller, as [...]