Fraud and invalid traffic questions are popping up more frequently and we have you covered on the Basis Blog (and our upcoming webinar, see below!) with How Advertisers Can Protect Against Fraud and Brand Safety Threats on Connected TV. Below are a few standout takeaways:

• In Q3 2023, 15% of programmatic CTV advertising traffic was found to be invalid.
• One study found that advertisers not using verification experienced an 11.2% fraud rate, compared to a rate of 0.6% for those who did use verification to protect their CTV campaigns.
• More than 2 in every 5 new programmatic dollars spent are going to CTV
• An estimated $144 million in programmatic ad spending is going to low-quality CTV apps each year.

To learn more, don’t forget to register and join us on 10/1 at 1pm CT for our Q4 Virtual Strategy Summit: Responsible Media featuring Noor Naseer, our VP of Media Innovations and Technology. Please feel free to share the invite with anyone on your teams that would like to attend.

If you’re not able to attend the live event, please register and we’ll share the recording after the webinar.