With the election and holiday season approaching, we understand the importance of keeping your campaigns on track. As buyer’s pacing can be a challenge during busy times of year in Q4 and underspending can mean leaving money on the table for our revenue teams. Our latest pacing option, Pace Ahead, delivers impressions at a higher rate earlier in the day or flight and gradually decrease the rate towards the end. The initial target rate is 120%, and this rate decreases over time based on how much of the budget remains after each day, with an overall target of 100% by the end of the day or flight.
This helps you:
- Protect against underspending by front-loading spend
- Secure limited or competitive inventory upfront
- Accelerate pacing by speeding up campaign delivery
Pace Ahead was built to help you ensure full budget delivery within your campaign timeframe. If you have any questions on this exciting new feature available in Basis give us a shout!