Remember back at the beginning of 2020 when the entire digital advertising landscape was rocked with the news that Google was set to phase out third-party cookies in the Chrome browser? It does seem like forever ago, but after much pushback, Google announced that this would be delayed to sometime in late 2023 or early [...]
With Summer now in full swing, let’s talk about a topic that hasn’t shown signs of cooling off anytime soon. How can advertisers effectively advertise to consumers and be privacy-friendly? While 86% of consumers say they have a growing concern about data privacy, 90% of consumers say they enjoy receiving personalized offers, and 56% [...]
With summer now upon us, travel clients are expected to HEAT UP with summer vacations, road trips, adventures and more! More than 90% of Americans are planning to travel this year, with nearly one in three intending to travel abroad! But while travel is expected to continue to rise to pre-pandemic levels, your advertisers may [...]
With Q2 around the corner we are excited about an upcoming feature in Basis: Digital-Out-Of-Home (DOOH). We want to get you and your sales teams prepped and ready for the release so below you will find a video walking you through DOOH as well as a link to the deck and a DOOH one sheet. [...]
This is the perfect season to develop strategies for 2023 with current clients and new prospects! In 2022, digital ad spend grew by 17.8%, and across industries, the total could reach $248.81 billion. The biggest growth came from retail categories, the fastest growth came from travel, and the largest spending was seen in the retail [...]
By: Will Bolles Let’s start with the basics: a native ad is an ad unit that is aligned with the look and feel of the webpage it’s served alongside. This positioning gives the ad a sense of belonging in the surrounding content and thus creates a less disruptive advertising experience, which in turn helps to [...]
The Gift of Partnership At Basis Technologies, we’re always adding to our rolodex of partnerships that empower our users to do more. Here are two examples that are especially relevant during the holiday shopping season: Audience Insights Through TransUnion Audience Platform What advertiser wouldn’t want to learn more about their web audience? With [...]
By: Carson Bodnarek Happy (early) Holidays from your account leads at Basis! For many sellers, the end of summer marks the opportunity to begin having holiday marketing conversations aimed at driving that all-important Q4 revenue. Before we get into 2022 recommendations, let’s take a look at some of the trends we saw in 2020 and [...]
By Alyssa Hamm Programmatic technology is confusing! DSPs have so many amazing features, but most of them are extremely technical and used only by the media buyer. Wouldn’t it be nice to be able to speak fluently about those technical aspects of the DSP, and use that skill to amp up your sales pitch? [...]
By: Carson Bodnarek Let’s say you’re scrolling through Instagram and you discover that Gen Z finds your skinny jeans out of style. You need a new pair of jeans STAT! You decide that the best place to shop for a more fashionable pair is at the mall. There, you have up to a dozen different [...]