If your Instagram or TikTok algorithm is anything like mine, you can’t go more than a minute without seeing some sort of video that has you already thinking about your next vacation. Mini-moons, honeymoons, baby moons, sabbaticals, spring break, summer vacations, and weekend getaways seem to dominate my For You page, only fueling my desire to travel. Throw in the ability to plan entire trips from mobile devices while lying in bed, and travel plans are made easier and faster than ever. The way we plan and book travel has changed, and our Research team has us covered on all things travel with their most recent report on Domestic Tourism (Nov 2024).

A couple of key findings:

The opportunity for your advertisers is HUGE! With ad spends to reach $9 billion in 2 years!

• The travel booking industry, valued at $84.8 billion in 2023, is expected to grow 22% by 2028.
• 62% of travel reservations are made on mobile devices, with 38% being through apps, showing a need for strong mobile marketing strategies.
• 38% of Gen Z bookers feel overwhelmed by travel options, creating an opportunity for brands to cater to the needs of this audience.
• Collaborating with travel influencers boosts credibility with 37% of consumers relying on their recommendations. Many consumers also say that user-generated content influences their travel decisions.

For additional verticals, please check out the vertical resource decks here on the Basis Activation Center. Also, please reach out to your AL if you need additional verticals.