Political ads are abundant and until November 5 (make sure you go vote!!) we will continue to see these messages. Whether you are competing for national dollars or working with candidates/causes at a local level, Basis DSP has inventory and data available for you to add to your political campaigns. Check out some of the new deals and data segments available to your advertisers below and reach out if you have any questions!

INVENTORY

Spotify: Now Accepting Political

  • Audio & Video
  • Bid on the deals listed, which will automatically prompt Spotify to approve or deny access.
  • Allow 1-2 business days for Spotify to review and approve access.
  • If access is not granted within 2 business days after the initial bid attempt, please contact your AL for additional support.
  • Important Notes:
    • Political Advertisers will initially be automatically denied access to Spotify’s inventory. Each advertiser and campaign must be manually approved by Spotify to bid successfully on our inventory.
    • All creative must comply with Spotify’s legal and creative policies.
    • Spotify reserves the right to deny or revoke access to any advertiser at their discretion.
  • Deal IDs:
    • SSC-13440-05703
    • SSC-13440-05704

X (Twitter) – Political Opportunities via PMP

  • Deals are broken out by state targeting as well as IOS vs Android device type
  • Mobile only
  • Labeled Native but accepts Display and Video
  • 17 new deal IDs – can be found in PMP library by filtering by vendor for X (Twitter)
  • All programmatic placements run in their “Following” and “For You” timeline (feed) – 1×1, 16×9 and 9×16 available.
  • Ad Examples Below:

Verve – New Political Deal

  • The Verve CTV deal will allow Centro’s political campaigns to scale without worrying about pre-approval requirements for political ads. Targeting has been set to RON to reach as many eyeballs across the US as possible. They have inventory pre-approved to run political, CBD, Cannabis, Alcohol and political related content. 0:15s, 0:30s, 0:60s
  • Deal Name: RON – Political

    • Deal ID: 16334473441901596674

AdsWizz

  • Political deals for audio and podcast specific inventory
Deal ID DSP Deal Name
9d129814-aa52-4522-9036-9207e008d427 Basis Adswizz.Basis.Political.AOD.Streaming
03812bad-fa2b-414e-ab9d-39a5edfc519e Basis Adswizz.Basis.Political.AOD.Podcast.

2024 AdsWizz Political Packages.pptx.pdf

TripleLift

  • New political marketplace deals based on contextual segments powered by TripleLift Audiences. These deals focus on specific issues that matter most to US Audiences, including immigration, healthcare, economy/jobs, inflation/costs, climate change, civil rights, and national security.
  • You can locate a list of the deals here for reference

DATA

Resonate **NEW!**

  • Resonate’s taxonomy including Politics & Advocacy, Demographics, Lifestyle and Interest, In-Market, and Shopper Behaviors is now available in Basis. These segments are located under Third-Party Audiences > Resonate with a CPM of $0.65 to $3.50.

INTRVL **NEW!**

  • INTRVL offers dynamic digital election audiences and are based on digital ad surveys data. These audiences are only available to Democratic and progressive advertisers —> Requires approval.
    • Fresh Data: Audiences built using thousands of survey from the last few weeks
    • Refreshed to Stay Current: Automatic audience updates keep your media on target
    • Easy Activation: Tiered audience segments for highest ROI
    • Move up to 5x More Voters: Increase impact without increasing ad spend

Comscore – New Exposure Segments

  • Kamala Harris – ad exposure segment for Harris
  • DNC watcher – available as a custom segment
  • Comscore UI

LOTAME – Custom Audience Targeting Available à NEW!

  • Unlock premium inventory specifically tailored for specific audiences with Lotame’s Curation. Leverage Lotame’s political audience targeting to ensure your campaigns resonate with the right viewers in an engaging and impactful environment.
  • Find new Lotame PMPs in library by filtering for “Lotame” vendor