If you’re like me, you’re streaming audio multiple times every day. Whether it is listening to podcasts to catch up on the latest news and sports or listening to the same soundtracks on repeat because your kids insist on it. Digital audio is part of more than 75% of the US population’s lives and continues to rise. Below are some of our takeaways from The Power of Sound: Digital Audio Advertising by the Numbers and why advertisers are embracing the idea of advertising on this cost-effective channel.

• The average US adult has been listening to more than an hour of digital audio per day since 2019. In 2025, listeners are forecast to tune in for almost an hour and a half per day.
• New research has found that podcast advertising delivers 4.9 times the return on investment and, compared to average media, is 34% more cost effective in driving brand awareness.
• Pre-roll spots generate about 5% more website visits than those in the middle of an episode (i.e. mid-roll) and about 39% more than post-roll ads.
• Audio ads have been shown to garner 50% more audience attention per impression than key benchmarks across other channels like TV, social, video, and display.

We are here to help so don’t hesitate to reach out if you have any questions or want to brainstorm ideas for targeting for your next audio campaign!