Do you or your advertisers run linear TV but struggle to quantify added reach when running adjacent CTV/OTT video buys within Basis? Basis has teamed up with Comscore to bring their Campaign Rating Reports to Basis with a new feature we’re calling Advanced Reach Measurement.
The feature measures person-level reach, frequency, and incrementality of Digital (CTV/Desktop/Mobile) vs Linear TV. Called “ARM” for short, it provides a holistic view of your media performance and overlap between your digital and TV reach and when integrated in Basis, this measurement tool significantly simplifies the setup process, avoids any additional partner contract negotiation, and streamlines billing all within the platform.
Here’s what you need to know:
- All setup and reporting is carried out in the Basis UI and does not require communication with Comscore or any other third-party platform.
- Billing is carried out through Basis, not Comscore. Reducing the number of partners that need to be paid. CPM pricing follows $0.11 cpm for digital asset measurement, and $0.65 cpm for linear TV + digital assets.
- Better understand the reach/frequency of digital and CTV buys as well as the additional reach added by CTV to digital or linear TV campaigns. Check out the example report below*!
- Show the value of your CTV and or/digital buys brings in addition to linear TV buys while being more precise and cost efficient!
*One important note: If the group’s date range is longer than 92 days, or if the group’s start date is more than 6 months and 15 days in the past, ARM is not available.
Interested in learning more or adding this to your next campaign? Check out the CTV resources here on the Basis Activation Center and the step-by-step help article (Basis Platform or BDSP)!
Advanced Reach Measurement – Test Group.xlsx
Advanced Reach Measurement – Comscore Incremental Reach Slide.pdf