Prospecting today looks drastically different than it did a month ago. Our new normal means social distancing and that can make finding and pitching new business difficult. Below are some things to keep in mind when you are prospecting new business during this pandemic. Educate Continue to be the “go to person” for digital information [...]
Running a cannabis advertising campaign may sound daunting, but we are here to give you some media planning tips that will be sure to impress your cannabis advertisers. Data Opportunities – Including data on campaigns is a benefit afforded to digital campaigns, but with cannabis campaigns it is important to avoid excessive targeting. You will [...]
After launching in 2016 as a managed service partner, Griffin Communications quickly realized they could make the transition to self-serve. Check out the one sheet below to learn how Griffin Communications has become a powerhouse in the Oklahoma digital media community. Click Here for the Griffin Communications Partner Profile zp-pdl.com
Peer39 Releases “Social Predicts” Peer39 has recently released their Social Predicts segments, which uses real-time social monitoring technology to discover the way people are discussing topics across 50,000 digital channels, including social, blogs, and publications. It then dynamically predicts trending keywords for targeting based on the language used in these discussions. Social Predicts segments are [...]
Happy Leap Month! As always, our goal is to bring you the latest in digital media trends and innovations, while providing new solutions and strategies for you and your advertisers. Here's what we have for you this month: Business Development Strategies: Reporting Benchmarks & KPIs News You Can Use: Digital Innovations Awesome List (February 2020) [...]
Check out the Audience Extension Webinar from February 11, 2020 where we discussed Reporting Benchmarks & KPIs. Click Here for the Reporting Benchmarks & KPIs Deck and Webinar Click Here to Check Out Past Audience Extension Webinars https://zp-pdl.com/how-to-get-fast-payday-loan-online.php
Reporting Benchmarks & KPIs As sellers, we have evolved in selling digital media. The days of bringing out a 50-page deck to showcase every capability we can offer are (hopefully!) in the past. Focusing on the advertiser’s business instead of your own has proven to be the best way to win and retain advertising dollars. [...]
Happy New Year, and welcome to another year with Centro! As always, our goal with this newsletter is to bring you the latest in digital media trends and innovation, while also providing new solutions and strategies to you and your advertisers. This year our newsletter will include a few of the following sections each month: Business [...]
Centro's POV on CCPA from our Legal VP, Derek Zolner THREE MAIN CONSUMER RIGHTS UNDER CCPA Right to Know Right to Deletion Right to Opt-Out 1. RIGHT TO KNOW WHAT IS IT? Consumer has right to know: Specific pieces of personal information that a business has about the consumer Categories of personal information it [...]
CTV was a buzzword in 2019, and it’s shaping up to be just as prevalent in 2020. If you’re just now learning about the CTV tactic, check out this blog post first. Many advertisers (especially those with a past heavy in TV advertising) have tested CTV campaigns, so 2020 will be all about renewal or [...]