Reporting Benchmarks & KPIs As sellers, we have evolved in selling digital media. The days of bringing out a 50-page deck to showcase every capability we can offer are (hopefully!) in the past. Focusing on the advertiser’s business instead of your own has proven to be the best way to win and retain advertising dollars. [...]
Happy New Year, and welcome to another year with Centro! As always, our goal with this newsletter is to bring you the latest in digital media trends and innovation, while also providing new solutions and strategies to you and your advertisers. This year our newsletter will include a few of the following sections each month: Business [...]
Centro's POV on CCPA from our Legal VP, Derek Zolner THREE MAIN CONSUMER RIGHTS UNDER CCPA Right to Know Right to Deletion Right to Opt-Out 1. RIGHT TO KNOW WHAT IS IT? Consumer has right to know: Specific pieces of personal information that a business has about the consumer Categories of personal information it [...]
CTV was a buzzword in 2019, and it’s shaping up to be just as prevalent in 2020. If you’re just now learning about the CTV tactic, check out this blog post first. Many advertisers (especially those with a past heavy in TV advertising) have tested CTV campaigns, so 2020 will be all about renewal or [...]
Jaimie Hefelfinger, Account Lead, Sales - I think both are valuable, but if we’re talking preference, I’d have to say custom media plans. While they often take longer to pitch and close, custom media plans tend to yield larger budgets, deeper understandings client goals, and thus, better performance overall. Additionally, when you’ve taken the time [...]
Check out the Audience Extension Webinar from January 14, 2020 where we discussed Connected TV. Click Here to Check Out This and Other Past Audience Extension Webinars Click Here for More Information About Connected TV http://www.otc-certified-store.com https://zp-pdl.com
By Mike Smith 2019 is coming to an end and, as always, we’ve enjoyed this year of learning and growing in the digital space with you. As we look to the new year, there are a few items to keep top of mind: Data and Connected TV Perhaps the hottest inventory since pre-roll on Grumpy [...]
By Jaimie Hefelfinger When was the last time you went into a bank? For many of us, it has been years. Long gone are the days of getting a paycheck in the mail and then braving long lines at the bank. Between ATMs and mobile banking, efficiency and convenience are key in today’s financial world. [...]
Check out the Audience Extension Webinar from December 10, 2019 where Vertical Focus: Finance was the topic of conversation. Click Here to View the Webinar Click Here for the Finance Media Plan http://www.otc-certified-store.com/antifungals-medicine-europe.html https://zp-pdl.com/online-payday-loans-in-america.php
Check out the Audience Extension Webinar from November 19, 2019 where we discussed Audience Targeting. Click Here to View the Webinar Click Here for More Information About Audience Targeting http://www.otc-certified-store.com/beauty-products-medicine-europe.html https://zp-pdl.com/online-payday-loans-cash-advances.php