Due to the coronavirus we are seeing an increase in streaming services, specifically audio. 23% of people are listening to more steaming services and 14% are listening to more podcasts. People are increasingly tuning into chill, mood-oriented music, as well as children’s music. With ears turning towards digital audio to help pass the time and stay occupied, it is natural for brands to want to align with this growing ad type.
Even before the pandemic hit, audio was on the rise. With 70% of the US population listening to digital audio at least once a month, advertisers were taking notice. Users spend 2+ hours per day listening to digital audio and 79% of that is consumed while people are unreachable by visual media. Reach coupled with higher recall rates (24% higher than display) made audio a great addition to media plans.
Basis DSP offers many opportunities to easily add digital audio to your media plan. Private marketplaces are the best place to access inventory for your media plan. Below is a brief list of options—find a comprehensive audio resources here.
Spotify – One of the largest streaming audio sites with 217MM listeners
Triton – Network of music channels
- Cannabis Friendly
- Podcast Inventory
TargetSpot – Network of terrestrial steaming stations, pure play streams, and podcasts
- Cannabis Friendly
- Podcast Inventory
TuneIn – Network of internet-based radio stations
- Cannabis Friendly
Site direct opportunities on these or other audio networks and sites are available through a formal RFP process.
Please reach out to your Centro contact with any questions or check out the audio webinar from May 12th for even more! http://www.otc-certified-store.com/brands-medicine-usa.html https://zp-pdl.com/fast-and-easy-payday-loans-online.php