Prospecting

Prospecting today looks drastically different than it did a month ago. Our new normal means social distancing and that can make finding and pitching new business difficult. Below are some things to keep in mind when you are prospecting new business during this pandemic. Educate Continue to be the “go to person” for digital information [...]

Basis DSP Topic: Cannabis

Running a cannabis advertising campaign may sound daunting, but we are here to give you some media planning tips that will be sure to impress your cannabis advertisers. Data Opportunities – Including data on campaigns is a benefit afforded to digital campaigns, but with cannabis campaigns it is important to avoid excessive targeting. You will [...]

2021-01-16T07:34:34-06:00Newsletter Posts|

Partner Profile: Griffin Communications

After launching in 2016 as a managed service partner, Griffin Communications quickly realized they could make the transition to self-serve. Check out the one sheet below to learn how Griffin Communications has become a powerhouse in the Oklahoma digital media community. Click Here for the Griffin Communications Partner Profile zp-pdl.com

2021-01-16T07:34:36-06:00Uncategorized|

Basis DSP Updates from Your CSM: George Leff

Peer39 Releases “Social Predicts” Peer39 has recently released their Social Predicts segments, which uses real-time social monitoring technology to discover the way people are discussing topics across 50,000 digital channels, including social, blogs, and publications. It then dynamically predicts trending keywords for targeting based on the language used in these discussions. Social Predicts segments are [...]

2021-01-16T07:34:38-06:00Newsletter Posts|

Did You Miss the February Newsletter?! Catch Up Here!

Happy Leap Month! As always, our goal is to bring you the latest in digital media trends and innovations, while providing new solutions and strategies for you and your advertisers. Here's what we have for you this month: Business Development Strategies: Reporting Benchmarks & KPIs News You Can Use: Digital Innovations Awesome List (February 2020) [...]

2021-01-16T07:34:39-06:00Newsletter Posts|