Peer39 Releases “Social Predicts”

Peer39 has recently released their Social Predicts segments, which uses real-time social monitoring technology to discover the way people are discussing topics across 50,000 digital channels, including social, blogs, and publications. It then dynamically predicts trending keywords for targeting based on the language used in these discussions. Social Predicts segments are now available in Basis DSP. The data segment charge is $0.65. Please let me know if you have any questions about this.

Centro Integrates with MedData Group for Healthcare Professional (HCP) Audiences

MedData Group provides the highest quality professional healthcare data and demand/audience generation solutions to support and fuel HCP audience identification, segmentation, targeting and engagement. Our data is used by a broad range of customers needing to engage and activate HCPs at scale through Digital Display (Programmatic), Email, Social, Search, Connected TV and Postal marketing channels. If interested, don’t hesitate to let me know and we can discuss further.

Also, looking to the year ahead, we believe the following areas will be hot buttons: