By Alyssa Hamm Basis is in the news again! This time we are being recognized by Adweek Reader's Choice Awards as number one in the categories of display DSP, mobile DSP, and retargeting. With the end of 2019 in sight, we wanted to review some of the latest updates to the DSP: Universal Pixel – [...]
By Michael Scarpace The restaurant industry has evolved with the increase of smartphone use and the emergence of companies like Yelp, GrubHub, Postmates, Uber Eats, and DoorDash. With the heavy reliance on smartphones, restaurants are placing a higher priority on providing seamless mobile experiences. Consumers who previously called their local restaurant to place carry-out or [...]
Check out the Audience Extension Webinar from November 5, 2019 where Vertical Focus: Restaurants was the topic of conversation. Click Here to View the Webinar Click Here for the Restaurant Media Plan http://www.otc-certified-store.com/obesity-medicine-europe.html https://zp-pdl.com/online-payday-loans-cash-advances.php
Check out the Audience Extension Webinar from October 22, 2019 where we discussed Contextual Targeting. Click Here to View the Webinar Click Here for More Information About Contextual http://www.otc-certified-store.com/stop-smoking-medicine-europe.html https://zp-pdl.com/best-payday-loans.php
Building a Comprehensive Media Plan By Alyssa Hamm Becoming your advertiser’s trusted media partner is the main goal for many sellers. This typically happens through education, understanding the advertiser’s business and goals, and providing sound recommendations that perform. All media plans should center on an advertiser’s business and digital goal (learn more about [...]
By Annie Wold The grocery store market has evolved over the years. People used to have no other choice but to shop in-store for their items. However, now that consumers have the convenience of online ordering at their fingertips, the industry is shifting, and more and more people are wanting to shop online for [...]
Check out the Audience Extension Webinar from October 8, 2019 where Vertical Focus: Grocery was the topic of conversation. Click Here to View the Webinar Click Here for the Grocery Media Plan http://www.otc-certified-store.com/antibiotics-medicine-usa.html https://zp-pdl.com/online-payday-loans-in-america.php
Check out the Creative Best Practices + Examples Deck. http://www.otc-certified-store.com/antifungals-medicine-usa.html https://zp-pdl.com/apply-for-payday-loan-online.php
By Jeff White What do millennials, gen exers, and baby boomers have in common? Home improvement projects. Until the last couple of years, home improvement retailers have focused their marketing dollars on targeting gen exers and baby boomers. But millennial homeownership has grown in recent years, and home improvement retailers have noticed. Now that we [...]
By Alyssa Hamm Building first party audiences and tracking conversions are essential tasks for any advertiser. In the past, advertisers had to utilize many different standard pixels to capture audiences and track conversions. For example, let’s say an advertiser wanted to: 1. Track purchase-based conversions on their website, 2. Build an audience of general [...]