If you have experienced your DSP data not matching with Google Analytics (or any other reporting dashboard you may use), this update is for you! We have worked with our support team to create a macro that you can insert into your UTM code to filter out impressions and clicks that result from creative scanning [...]
Fraud and invalid traffic questions are popping up more frequently and we have you covered on the Basis Blog (and our upcoming webinar, see below!) with How Advertisers Can Protect Against Fraud and Brand Safety Threats on Connected TV. Below are a few standout takeaways: In Q3 2023, 15% of programmatic CTV advertising traffic was [...]
As I am sure you have heard the news by now, Google recently announced that they would no longer be deprecating third-party cookies on Chrome. Given the years of delays, I can’t say that I am all too surprised. What does that mean for advertisers? Great question! See below for a helpful guide outlining [...]
Whether catching up on the week’s events while commuting to work or uncovering a murder mystery while chilling poolside, podcasts are a huge part of daily lives and represent a major opportunity for you and your clients. But how large of an opportunity? Users are expected to spend 56 minutes with podcasts daily, with 140.9 [...]
With the official start of Summer only about a week away, I’m sure you are starting to think about the holiday season… ok, I’m not either, but thankfully, our research team is thinking ahead! With stores seemingly bringing out holiday products earlier and earlier, it is never too early to think about the winter [...]
As you know, and have heard from us, 2024 is a political year. This year is poised to be a gigantic year in political advertising, with spend projected to be 30% higher than 2020. While we know political dollars are out there for you to win (and we are happy to help you do so!), [...]
As you hopefully know, earlier this year we launched Ask Basis, where we answer a wide range of questions regarding the digital landscape. Recently, a question that we are all too familiar with was asked (and love to get )… “Are we able to do this through Basis?” With that in mind, we thought this [...]
At the end of February, we discussed the importance of setting a KPI with the advertiser. We know that the KPI is important for reporting, renewal conversations, and benchmarking. Most importantly, it will determine campaign optimizations including how the campaign budget is allocated across the tactics on your media plan. Let’s look at an example: [...]
Digital Media Research Did you know that in the last 5 years, time spent with digital media has increased 25% to roughly 2 hours? In fact, digital now accounts for almost 2/3 of the time Americans will spend with media in 2024! You can find great information like this and much more in the [...]
Happy New Year! We are so excited to kick off 2024! This year you can expect more great content from your Partner Solutions Account Leads. Each month you will receive 2 touchpoints from our team: Industry & Product – our team will pass along articles we have found helpful and interesting, and we will [...]