2025 Advertising Trends

Please stop me if you have heard this before, but the end of cookies appears to be getting closer. AdExchanger recently reported that Google’s VP of Privacy Sandbox used the words, “a one-time global prompt" for cookies on Chrome browsers. While that is pretty vague, in a recent post, Scott Messer “confirmed that Google [...]

Advanced Reach Measurement feat. Comscore

Do you or your advertisers run linear TV but struggle to quantify added reach when running adjacent CTV/OTT video buys within Basis? Basis has teamed up with Comscore to bring their Campaign Rating Reports to Basis with a new feature we’re calling Advanced Reach Measurement. The feature measures person-level reach, frequency, and incrementality of Digital [...]

Domestic Travel & Tourism

If your Instagram or TikTok algorithm is anything like mine, you can’t go more than a minute without seeing some sort of video that has you already thinking about your next vacation. Mini-moons, honeymoons, baby moons, sabbaticals, spring break, summer vacations, and weekend getaways seem to dominate my For You page, only fueling my desire [...]

Digital Audio by the Numbers

If you’re like me, you’re streaming audio multiple times every day. Whether it is listening to podcasts to catch up on the latest news and sports or listening to the same soundtracks on repeat because your kids insist on it. Digital audio is part of more than 75% of the US population’s lives and continues [...]

Final Countdown for Political

Political ads are abundant and until November 5 (make sure you go vote!!) we will continue to see these messages. Whether you are competing for national dollars or working with candidates/causes at a local level, Basis DSP has inventory and data available for you to add to your political campaigns. Check out some of [...]

Reporting Dashboard Update

If you have experienced your DSP data not matching with Google Analytics (or any other reporting dashboard you may use), this update is for you! We have worked with our support team to create a macro that you can insert into your UTM code to filter out impressions and clicks that result from creative scanning [...]

Protecting Against Fraud

Fraud and invalid traffic questions are popping up more frequently and we have you covered on the Basis Blog (and our upcoming webinar, see below!) with How Advertisers Can Protect Against Fraud and Brand Safety Threats on Connected TV. Below are a few standout takeaways: In Q3 2023, 15% of programmatic CTV advertising traffic was [...]

Cookie Deprecation Cancelled

As I am sure you have heard the news by now, Google recently announced that they would no longer be deprecating third-party cookies on Chrome. Given the years of delays, I can’t say that I am all too surprised. What does that mean for advertisers? Great question! See below for a helpful guide outlining [...]

New Podcast Episodes Now Loading

Whether catching up on the week’s events while commuting to work or uncovering a murder mystery while chilling poolside, podcasts are a huge part of daily lives and represent a major opportunity for you and your clients. But how large of an opportunity? Users are expected to spend 56 minutes with podcasts daily, with 140.9 [...]