By Jaimie Hefelfinger 111 million. That’s how many people tuned in to watch Lady Gaga… er… The Super Bowl last year. In fact, The Super Bowl holds 19 out of the top 20 watched television broadcasts (with the M*A*S*H finale holding on strong at #8). We are expecting to see more of the same viewership [...]
By Jaimie Hefelfinger Programmatic is no longer a dirty word. For so long, programmatic was synonymous with cheap CPMs and belly fat ads. It was seen as a threat to the publishing industry and the quality of our ad space. But good news! Programmatic isn’t bad, in fact, it’s fantastic! And it’s here to stay. [...]
By Will Bolles Think of your media plan the same way a football coach looks at an offensive game plan. The coach identifies a KPI (score points) and puts together a game plan that is going to give his team the best chance to succeed. Not every play will lead to a touchdown, but as [...]
By Will Bolles Football season is finally back in full swing! If your favorite team has been fortunate enough to stay healthy, chances are you’ve enjoyed the parity within the NFL this year. Many of the league’s most recognizable faces have been sidelined with season-ending injuries, including arguably the greatest, most valuable, and easily the [...]
By Jaimie Hefelfinger Shh… can you hear it? It’s the faint sound of jingle bells and Bing Crosby. That’s right! Holiday season is approaching quickly which means endless caroling and Love Actually marathons. The time of the year where families take a break from frantic schedules and spend time together. And the time when some [...]
Welcome to our new Audience Extension Library! Check out the Video Tour below to learn about what is available within the library and how you can use the resources to help you be successful with whatever you need to get done today! We hope that you find all the resources you need to effectively plan and [...]
By Alyssa Hamm Imagine you are standing in your kitchen. You have flour, sugar, eggs, and baking powder laid out before you. Your guests are expecting something sweet after dinner, but you are unsure what? You could make cake, cookies, a pie…. It’s stressful not knowing what is going to make your guests happy. The [...]
By Alyssa Hamm The countdown has begun. There are 37 days left until Black Friday and the kick off to the official (or unofficial) holiday shopping season. Shoppers have begun mapping their game plan – have you started mapping yours on how to reach them? Back to school just wrapped up but retailing never sleeps. [...]