By: Mike Dean Reporting conversations should never begin mid-month or end of month when you share that first PDF or Excel file. Each and every reporting conversation should begin at the initial pitch with a solid needs assessment. When utilizing the DSP, we can use many different devices and ad types. While tactic selection is [...]
By: Mike Dean Healthcare made up roughly 10% of the total advertising spend in 2017 and accounted for an estimated $10.85 billion of local advertising dollars. This equals a huge opportunity to grow our digital revenue! However, it doesn’t come without its challenges. With policies like HIPAA safeguarding patient data and medical information, it leaves [...]
By: Alyssa Hamm and Shawn Zulauf Google analytics is a resource used by many advertisers and allows them to track and report on their website traffic. The best use case for advertisers who use Google Analytics is to see how users navigate and consume their website. Analytics data can be really helpful in determining which [...]
By: Alyssa Hamm Every season brings new trends in the real estate market and the start to 2018 is no different. We are already off to a fast start as the selling season is starting sooner than in previous years. “Buying season (began) as soon as January. This year’s buying market isn’t waiting for spring, [...]
By: Alyssa Hamm "What's New?" As advertisers start to think about how they will increase business in 2018, they naturally start to wonder about the new and unique ways they can be reaching their audience. Below are a few tactics you can highlight when you get the "What's New?" question from your advertisers! Be sure [...]
By Jamie Kowalkowski Picture it; warm sandy beaches, hot bright sunshine, cool blue waves hitting your toes… I know it may be hard to imagine now in the middle of January; but Spring break is right around the corner. Soon everyone will be starting to dig out of their snow piles and making their way [...]
By: Jamie Kowalkowski Did you know that a DSP has many layers of inventory? Yes, we all know about the open exchange, but have you ever needed premium or specific content that you weren’t seeing within your inventory options? If so, Private Marketplaces are where you need to be! A Private Marketplace (PMP) is an [...]
By Jaimie Hefelfinger I am the Queen of the fad diet. There hasn’t been a “get fit fast” scheme that I haven’t tried. From Atkins to Zumba, my credit card history is full of purchases promising a tiny waist in weeks. Spoiler alert: they’ve all failed. I’ve learned the hard way that there’s no such [...]
By Jaimie Hefelfinger 111 million. That’s how many people tuned in to watch Lady Gaga… er… The Super Bowl last year. In fact, The Super Bowl holds 19 out of the top 20 watched television broadcasts (with the M*A*S*H finale holding on strong at #8). We are expecting to see more of the same viewership [...]
By Jaimie Hefelfinger Programmatic is no longer a dirty word. For so long, programmatic was synonymous with cheap CPMs and belly fat ads. It was seen as a threat to the publishing industry and the quality of our ad space. But good news! Programmatic isn’t bad, in fact, it’s fantastic! And it’s here to stay. [...]