By Christina Spinell Overall time spent on mobile devices has continued to increase throughout the past several years, pushing mobile advertising to the forefront of the digital conversation. Whether we care to admit it or not, our society is glued to our phones and as a result we spend an average of 10 hours per [...]
By: Christina Spinell It’s finally summertime and you know what that means..time to roll down those windows and cruise to your favorite tunes. Or in my case, your Dad is going through a mid-life crisis and wants to finally buy that Sports Car he’s always talked about! Regardless of the season, auto buyers are always [...]
By: Amanda Wilson Temperatures are rising, flowers are blooming, and I heard the sing-song tunes of an ice cream truck this past weekend! Do you know what that means? School’s almost out for the summer, and a new crew of millennials are graduating and ready to join the workforce! Are your clients ready to hire [...]
Interested to know what is new in the Resource Library?? See below, and check it out! Media Planning Tips - CLICK HERE to listen to a webinar that gives a media planning checklist, common media planning pitfalls and sample media plans by campaign goal, lead by the manager of our operations team, Amanda Wilson. Audience [...]
By Amanda Wilson Imagine you’re an advertiser, and you invest all your advertising budget into a big, splashy billboard. A week later, the road beside the billboard is closed for construction, and no one can drive past your billboard for the next 3 months. You would be furious that no one would see your ad. [...]
By: Will Bolles Digital media is changing at an astonishing rate. Every year, we are introduced to new and engaging ways for brands to connect with us as consumers. For example, social media has gone from a way to stay in touch with old friends and family to a space dominated by content and social [...]
By: Will Bolles All eyes will be on Russia this summer as the Beautiful Game takes center stage for the 2018 Men’s World Cup. The politics and corruption that have followed FIFA for years will be left on the bench for the likes of fan favorites such as Neymar, Lionel Messi, and of course, Cristiano [...]
By: Mike Dean Reporting conversations should never begin mid-month or end of month when you share that first PDF or Excel file. Each and every reporting conversation should begin at the initial pitch with a solid needs assessment. When utilizing the DSP, we can use many different devices and ad types. While tactic selection is [...]
By: Mike Dean Healthcare made up roughly 10% of the total advertising spend in 2017 and accounted for an estimated $10.85 billion of local advertising dollars. This equals a huge opportunity to grow our digital revenue! However, it doesn’t come without its challenges. With policies like HIPAA safeguarding patient data and medical information, it leaves [...]
By: Alyssa Hamm and Shawn Zulauf Google analytics is a resource used by many advertisers and allows them to track and report on their website traffic. The best use case for advertisers who use Google Analytics is to see how users navigate and consume their website. Analytics data can be really helpful in determining which [...]