About Alyssa Hamm

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So far Alyssa Hamm has created 237 blog entries.

REACHING AN AUDIENCE: WORLD CUP

By: Will Bolles All eyes will be on Russia this summer as the Beautiful Game takes center stage for the 2018 Men’s World Cup. The politics and corruption that have followed FIFA for years will be left on the bench for the likes of fan favorites such as Neymar, Lionel Messi, and of course, Cristiano [...]

2021-01-16T07:37:55-06:00Newsletter Posts|

BECOME A DIGITAL PRO: REPORTING

By: Mike Dean Reporting conversations should never begin mid-month or end of month when you share that first PDF or Excel file. Each and every reporting conversation should begin at the initial pitch with a solid needs assessment. When utilizing the DSP, we can use many different devices and ad types. While tactic selection is [...]

REACHING AN AUDIENCE: HEALTHCARE

By: Mike Dean Healthcare made up roughly 10% of the total advertising spend in 2017 and accounted for an estimated $10.85 billion of local advertising dollars. This equals a huge opportunity to grow our digital revenue! However, it doesn’t come without its challenges. With policies like HIPAA safeguarding patient data and medical information, it leaves [...]

2021-01-16T07:38:00-06:00Newsletter Posts|

BECOME A DIGITAL PRO: GOOGLE ANALYTICS

By: Alyssa Hamm and Shawn Zulauf Google analytics is a resource used by many advertisers and allows them to track and report on their website traffic. The best use case for advertisers who use Google Analytics is to see how users navigate and consume their website. Analytics data can be really helpful in determining which [...]

REACHING AN AUDIENCE: SPRING BREAK TRAVELERS

By Jamie Kowalkowski Picture it; warm sandy beaches, hot bright sunshine, cool blue waves hitting your toes… I know it may be hard to imagine now in the middle of January; but Spring break is right around the corner. Soon everyone will be starting to dig out of their snow piles and making their way [...]

2021-01-16T07:38:18-06:00Newsletter Posts|

BECOME A DIGITAL PRO: PRIVATE MARKETPLACES

By: Jamie Kowalkowski Did you know that a DSP has many layers of inventory? Yes, we all know about the open exchange, but have you ever needed premium or specific content that you weren’t seeing within your inventory options? If so, Private Marketplaces are where you need to be! A Private Marketplace (PMP) is an [...]

REACHING AN AUDIENCE: TV WATCHERS

By Jaimie Hefelfinger 111 million. That’s how many people tuned in to watch Lady Gaga… er… The Super Bowl last year. In fact, The Super Bowl holds 19 out of the top 20 watched television broadcasts (with the M*A*S*H finale holding on strong at #8). We are expecting to see more of the same viewership [...]

2021-01-16T07:38:25-06:00Newsletter Posts|