By: Mike Smith Recently, I was having a conversation about Connected TV (CTV) with a friend in the industry. We were trading stories on how CTV is so in demand, and noted that in our combined 15 years of experience, very few “products” have been met with such open checkbooks. We also chuckled that so [...]
By: Mike Smith I have never been mistaken for as a great writer like William Faulkner – even with my penchant for sentences containing over a hundred words – so bear with me here. I am about to write about politics. Before you roll your eyes and brush me off as the equivalent to your [...]
By: Andy Bryant All across the USA, the national nightmare is ending. Parents around the country have begun to rejoice, while teachers have begun angrily shaking their collective fists’ at the sky. From Maine to California, theme parks, pools, summer camps, and playgrounds will soon be braced with the eerie absence of the all-too familiar [...]
By: Andy Bryant Fraud and Brand Safety is a pretty common programmatic topic. When it comes to programmatic budgets, advertisers want to ensure dollars are being spent on content that will be seen by an actual user, and that aligns with the advertiser’s brand. It’s important that programmatic planners and buyers take the necessary steps [...]
By Christina Spinell Overall time spent on mobile devices has continued to increase throughout the past several years, pushing mobile advertising to the forefront of the digital conversation. Whether we care to admit it or not, our society is glued to our phones and as a result we spend an average of 10 hours per [...]
By: Christina Spinell It’s finally summertime and you know what that means..time to roll down those windows and cruise to your favorite tunes. Or in my case, your Dad is going through a mid-life crisis and wants to finally buy that Sports Car he’s always talked about! Regardless of the season, auto buyers are always [...]
By: Amanda Wilson Temperatures are rising, flowers are blooming, and I heard the sing-song tunes of an ice cream truck this past weekend! Do you know what that means? School’s almost out for the summer, and a new crew of millennials are graduating and ready to join the workforce! Are your clients ready to hire [...]
Interested to know what is new in the Resource Library?? See below, and check it out! Media Planning Tips - CLICK HERE to listen to a webinar that gives a media planning checklist, common media planning pitfalls and sample media plans by campaign goal, lead by the manager of our operations team, Amanda Wilson. Audience [...]
By Amanda Wilson Imagine you’re an advertiser, and you invest all your advertising budget into a big, splashy billboard. A week later, the road beside the billboard is closed for construction, and no one can drive past your billboard for the next 3 months. You would be furious that no one would see your ad. [...]
By: Will Bolles Digital media is changing at an astonishing rate. Every year, we are introduced to new and engaging ways for brands to connect with us as consumers. For example, social media has gone from a way to stay in touch with old friends and family to a space dominated by content and social [...]