Check out the Audience Extension Webinar from September 25, 2018 where we discussed reaching Holiday Shoppers! Click Here to Listen to the Webinar! http://www.otc-certified-store.com/anticonvulsants-medicine-europe.html zp-pdl.com
The Resource Library is a big place with lots of resources, sometimes it is hard to know where to begin! Below you will find 3 one sheets that will give you some direction on how to use the library based on how you partner with Centro. Click here to create your own Resource Library login! [...]
By: Will Bolles Believe it or not it, it is almost that time of year again. That time of year when you sit and think “wow, this year really flew by” as you watch that commercial featuring a new luxury car with a big red bow on it for what seems like the 200th time. [...]
By: Will Bolles Since its inception, the tracking associated with digital advertising has been its biggest differentiator. However, for so long, we were only able to track “clicks” or "impressions" - a digital metric with very little "real world" meaning. With conversion tracking, you can get away from digital metrics and start judging successful campaign [...]
Check out the Audience Extension Webinar from August 21, 2018 where we discussed Mobile Targeting with Location! Click Here to Listen to the Webinar! Follow Up Question: Can frequency play a part in creating a custom segment? Yes, when we build a custom segment, we can specify frequency of visitors as: Low Medium High [...]
Check out the Audience Extension Webinar from August 8, 2018 where we discussed Conversion Tracking! Click Here to View the Webinar http://www.otc-certified-store.com/herbal-products-medicine-usa.html zp-pdl.com
By: Mike Smith Recently, I was having a conversation about Connected TV (CTV) with a friend in the industry. We were trading stories on how CTV is so in demand, and noted that in our combined 15 years of experience, very few “products” have been met with such open checkbooks. We also chuckled that so [...]
By: Mike Smith I have never been mistaken for as a great writer like William Faulkner – even with my penchant for sentences containing over a hundred words – so bear with me here. I am about to write about politics. Before you roll your eyes and brush me off as the equivalent to your [...]
By: Andy Bryant All across the USA, the national nightmare is ending. Parents around the country have begun to rejoice, while teachers have begun angrily shaking their collective fists’ at the sky. From Maine to California, theme parks, pools, summer camps, and playgrounds will soon be braced with the eerie absence of the all-too familiar [...]
By: Andy Bryant Fraud and Brand Safety is a pretty common programmatic topic. When it comes to programmatic budgets, advertisers want to ensure dollars are being spent on content that will be seen by an actual user, and that aligns with the advertiser’s brand. It’s important that programmatic planners and buyers take the necessary steps [...]