Native Advertising By: Alyssa Hamm As we finish out the year, we’re seeing major rebounds in the digital advertising space, with video and native are leading the way. According to eMarketer, native is slated to grow 4.8% in 2020, while other digital formats are predicted to remain flat. While social makes up the largest spend [...]
Centro's POV on the Future of Targeting Click Here for the full POV and check out the highlights below: Targeting Options: Non-cookie targeting options are already available today that are widely used, and in many cases have yielded better results than third-party audience targeting for advertisers. These options include: Contextual targeting: understanding that an audience [...]
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Benefits of Budget-Based Campaigns After you read this article, you can also view the webinar on Budget Based Campaigns by clicking HERE. What is it? - Executing a media plan based on the total budget of the campaign instead of a set number of impressions. Let’s first take a deep dive into the different ways [...]
Click HERE to read a success story about a political campaign (causes) that made people aware of polling location changes due to COVID-19. http://www.otc-certified-store.com/herbal-products-medicine-europe.html https://zp-pdl.com
The election is less than 90 days away! Did you know that Basis DSP has additional tools for political advertisers that need special approval? Centro can help! As your CSM, I can help approve, enable, or show you how to access the following, for political campaigns: Special political data partners like TargetSmart, L2, and i360 [...]
You can find the on demand recording as well as resources mentioned on the webinar below: Click Here for the Webinar, Deck, and Workbook COVID-19 Vertical Flashcards http://www.otc-certified-store.com/neurological-disorders-medicine-europe.html https://zp-pdl.com/get-quick-online-payday-loan-now.php
By: Mike Scarpace The 2020 election is shaping up to be one of the most historic and scrutinized elections of all time with issues like Covid-19, Black Lives Matter, and unemployment at the forefront. Kantar Media predicts that political campaigns will spend $6 billion on paid advertising in 2020, with digital predicted to be at [...]
Live Sports: CTV Private Deals Click Here to Download the Live Sports PMP One Sheet Facebook Boycott: Centro Solutions through Basis DSP: If your client is looking for alternative channels to Facebook, here are some suggestions: Spaceback – easily convert your organic social content into programmatic display ads. More info found HERE Native – It [...]
Below are some tips for prospecting and cold calling from the Publisher Solutions Team as well as our partners. Jaimie Hefelfinger - Centro For prospecting new business, I stand on the backs of giants. I take what has worked in the past and use those success stories as my prospecting guide. It adds to your [...]