Click here to view the latest webinar where we talk about describing DSP tactics in a simple, easy to understand way. Click here for the needs assessment resources discussed on the call. http://www.otc-certified-store.com/alzheimer-s-and-parkinson-s-medicine-usa.html www.zp-pdl.com
We’ve all been there. You find yourself talking on and on to a client or partner, but you’re not sure you’re getting your point across. Explaining something, especially something you may still have questions about yourself, can be tricky. This is especially true when it comes to selling digital media. As digital sellers, we have [...]
This month, we’re focusing on Connected TV. As media consumption habits change, Connected TV has become a crucial channel to get your message in front of the right audience. Through Centro, you can access premium partners and reach first-party or third-party data on this popular device type. We also have a some new & improved [...]
By: Mike Scarpace COVID-19 has dramatically shifted business trends and consumer behaviors and priorities. Behaviors that would previously have been thought of as excessive will now become the new societal norms, similar to the “post 9/11” world that brought us tighter security measures at airports, entertainment venues and large office buildings. Businesses are being forced [...]
Due to the coronavirus we are seeing an increase in streaming services, specifically audio. 23% of people are listening to more steaming services and 14% are listening to more podcasts. People are increasingly tuning into chill, mood-oriented music, as well as children’s music. With ears turning towards digital audio to help pass the time and [...]
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You can find the on demand recording as well as resources and answers to questions that were mentioned on the webinar below: Click Here for the Webinar, Deck, and Workbook Panel: Staying Top of Mind with Advertisers COVID-19 Vertical Flashcards Unanswered Questions: e-Gaming Opportunities: as e-gaming is ramping up we are actively looking into options. [...]
Be mindful that people are getting a lot of emails right now. In order to not get overlooked, give them something of value (ideas, education, etc.). Try to call more often to break up all of the computer time. – Jaimie Hefelfinger, Centro We are doubling down on the belief that we should support [...]
Prospecting today looks drastically different than it did a month ago. Our new normal means social distancing and that can make finding and pitching new business difficult. Below are some things to keep in mind when you are prospecting new business during this pandemic. Educate Continue to be the “go to person” for digital information [...]
Running a cannabis advertising campaign may sound daunting, but we are here to give you some media planning tips that will be sure to impress your cannabis advertisers. Data Opportunities – Including data on campaigns is a benefit afforded to digital campaigns, but with cannabis campaigns it is important to avoid excessive targeting. You will [...]