This month, we’re focusing on Connected TV. As media consumption habits change, Connected TV has become a crucial channel to get your message in front of the right audience. Through Centro, you can access premium partners and reach first-party or third-party data on this popular device type. We also have a some new & improved [...]
By: Mike Scarpace COVID-19 has dramatically shifted business trends and consumer behaviors and priorities. Behaviors that would previously have been thought of as excessive will now become the new societal norms, similar to the “post 9/11” world that brought us tighter security measures at airports, entertainment venues and large office buildings. Businesses are being forced [...]
Due to the coronavirus we are seeing an increase in streaming services, specifically audio. 23% of people are listening to more steaming services and 14% are listening to more podcasts. People are increasingly tuning into chill, mood-oriented music, as well as children’s music. With ears turning towards digital audio to help pass the time and [...]
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You can find the on demand recording as well as resources and answers to questions that were mentioned on the webinar below: Click Here for the Webinar, Deck, and Workbook Panel: Staying Top of Mind with Advertisers COVID-19 Vertical Flashcards Unanswered Questions: e-Gaming Opportunities: as e-gaming is ramping up we are actively looking into options. [...]
Be mindful that people are getting a lot of emails right now. In order to not get overlooked, give them something of value (ideas, education, etc.). Try to call more often to break up all of the computer time. – Jaimie Hefelfinger, Centro We are doubling down on the belief that we should support [...]
Prospecting today looks drastically different than it did a month ago. Our new normal means social distancing and that can make finding and pitching new business difficult. Below are some things to keep in mind when you are prospecting new business during this pandemic. Educate Continue to be the “go to person” for digital information [...]
Running a cannabis advertising campaign may sound daunting, but we are here to give you some media planning tips that will be sure to impress your cannabis advertisers. Data Opportunities – Including data on campaigns is a benefit afforded to digital campaigns, but with cannabis campaigns it is important to avoid excessive targeting. You will [...]
After launching in 2016 as a managed service partner, Griffin Communications quickly realized they could make the transition to self-serve. Check out the one sheet below to learn how Griffin Communications has become a powerhouse in the Oklahoma digital media community. Click Here for the Griffin Communications Partner Profile zp-pdl.com
Peer39 Releases “Social Predicts” Peer39 has recently released their Social Predicts segments, which uses real-time social monitoring technology to discover the way people are discussing topics across 50,000 digital channels, including social, blogs, and publications. It then dynamically predicts trending keywords for targeting based on the language used in these discussions. Social Predicts segments are [...]