On Demand! Audience Extension Webinar – Beating the Competition
You can find the on demand recording as well as resources mentioned on the webinar below: Click Here for the Webinar and Deck https://zp-pdl.com/emergency-payday-loans.php
Fighting the Competition
Competition is inevitable, especially with local advertising dollars. Business owners are being called on by variety of reps–everything from billboard to print to local agencies. Competition will always be around, but there are ways you can stand apart from the other reps pitching local business. Discovery Meeting Ask Questions: Ask A LOT of questions. Find [...]
Local Retail, the Pandemic, and Digital Media
US retail is expected to increase in 2020. Even with the pandemic and the expected decrease of spend in brick and mortar locations total sales are expected to increase 0.90%. Increased eCommerce will offset the losses in traditional brick and mortar shopping (eMarketer, Oct 2020). While eCommerce had certainly been making an impact on holiday [...]
Private Marketplaces and Your Media Plan
Using Basis opens you up to a variety of inventory sources. The ability to buy inventory in both the open exchange as well as a Private Marketplace (PMP) can provide a media planner with the ability to find audiences in a variety of different ways. A private marketplace (PMP) is a customized, invite-only, RTB marketplace [...]
On Demand – Catch Up Here! Audience Extension Webinar – Private Marketplace (11.20.20)
You can find the on demand recording as well as resources mentioned on the webinar below: Click Here for the Webinar, Deck, and One Sheet http://www.otc-certified-store.com/alzheimer-s-and-parkinson-s-medicine-europe.html https://zp-pdl.com/online-payday-loans-cash-advances.php
Publisher Solutions Panel: Getting Ready for 2021
Check out how members of the Publisher Solutions Team and Our Partners are thinking ahead to 2021! If 2020 has taught us anything, it’s to expect the unexpected. There are still a lot of unknowns for what the year ahead will bring, but I am going to drive success by focusing on what I [...]
Business Development Strategies: Becoming a Digital Expert
By: Alyssa Hamm Becoming a digital expert is really an elusive goal. Being in an industry that is constantly changing means that as sellers we are constantly learning. As someone who wishes they were back school almost every day, this is exciting. It means I get to research, ask questions, and read about changes to [...]
Basis DSP Updates from Your CSM: George Leff
Below is a list of the new exchanges that have been added to Basis. Unity - Unity is the world's most widely used real-time development platform, giving developers the tools to create rich 2D and 3D games and experiences. Over 50% of new mobile games and over 60% of all AR/VR is built with Unity. They [...]
DSP Tactic Highlight: Native Advertising
Native Advertising By: Alyssa Hamm As we finish out the year, we’re seeing major rebounds in the digital advertising space, with video and native are leading the way. According to eMarketer, native is slated to grow 4.8% in 2020, while other digital formats are predicted to remain flat. While social makes up the largest spend [...]
The Future of Targeting from Your CSM George Leff
Centro's POV on the Future of Targeting Click Here for the full POV and check out the highlights below: Targeting Options: Non-cookie targeting options are already available today that are widely used, and in many cases have yielded better results than third-party audience targeting for advertisers. These options include: Contextual targeting: understanding that an audience [...]