By: Jaimie Hefelfinger In last month’s newsletter, we discussed upcoming data regulations that are expected to impact the advertising industry. The major theme to the regulations is giving users transparency into which brands are tracking them and what information is being collected. Companies like Apple and Google are implementing changes such as asking users for [...]
By: Jaimie Hefelfinger Have you noticed lately that your favorite websites have included a pop up for you to accept cookies? Or a flood of emails in your inbox alerting you to your favorite brands changing their privacy policies? It is evident that privacy is at the forefront of both the consumer’s and the marketer’s [...]
Alyssa Hamm: I want 2021 to be the year we break away from our reliance on the audience targeting tactic, and showcase other targeting methods that are as effective at reaching an audience, while potentially being more effective in reaching advertising goals. Not only can this work to showcase the breadth and efficiency of digital, [...]
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Competition is inevitable, especially with local advertising dollars. Business owners are being called on by variety of reps–everything from billboard to print to local agencies. Competition will always be around, but there are ways you can stand apart from the other reps pitching local business. Discovery Meeting Ask Questions: Ask A LOT of questions. Find [...]
US retail is expected to increase in 2020. Even with the pandemic and the expected decrease of spend in brick and mortar locations total sales are expected to increase 0.90%. Increased eCommerce will offset the losses in traditional brick and mortar shopping (eMarketer, Oct 2020). While eCommerce had certainly been making an impact on holiday [...]
Using Basis opens you up to a variety of inventory sources. The ability to buy inventory in both the open exchange as well as a Private Marketplace (PMP) can provide a media planner with the ability to find audiences in a variety of different ways. A private marketplace (PMP) is a customized, invite-only, RTB marketplace [...]
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Check out how members of the Publisher Solutions Team and Our Partners are thinking ahead to 2021! If 2020 has taught us anything, it’s to expect the unexpected. There are still a lot of unknowns for what the year ahead will bring, but I am going to drive success by focusing on what I [...]
By: Alyssa Hamm Becoming a digital expert is really an elusive goal. Being in an industry that is constantly changing means that as sellers we are constantly learning. As someone who wishes they were back school almost every day, this is exciting. It means I get to research, ask questions, and read about changes to [...]