Below is a list of the new exchanges that have been added to Basis.
Unity – Unity is the world’s most widely used real-time development platform, giving developers the tools to create rich 2D and 3D games and experiences. Over 50% of new mobile games and over 60% of all AR/VR is built with Unity. They enable their developers to monetize their apps and experiences through Unity Ads.
EMX Digital – EMX is integrated with over 12,000 Ads.txt-enabled publishers, giving our buyers direct access to high-quality inventory and the ability to scale across all target audiences.
Mediavine – Mediavine exclusively represents the ads for over 7100+ Lifestyle blogs and is a comScore Top 20 property overall; top 4 in Lifestyle. Inventory includes display, native, and video across desktop, mobile, and tablet devices.
OpenWeb – OpenWeb runs millions of real-time conversations on 700 leading publishers such as AOL, Fox News, Boston Globe Group, Refinery29 and more. OpenWeb O&O advertising opportunities are hosted exclusively within their products and leverage unique first-party data, powering social media-like audience targeting at scale.
Nexstar Digital – Nexstar is exclusively a video exchange, with direct access to CTV, mobile app, and desktop video inventory. They have more than 50 billion monthly supply opportunities through premium direct publishers. Add to this, the power of 437 Owned & Operated apps and sites, reaching over 100M monthly unique visitors.
Reach out to your Centro team with any questions or requests for additional details.