The election is less than 90 days away! Did you know that Basis DSP has additional tools for political advertisers that need special approval? Centro can help! As your CSM, I can help approve, enable, or show you how to access the following, for political campaigns: Special political data partners like TargetSmart, L2, and i360 [...]
You can find the on demand recording as well as resources mentioned on the webinar below: Click Here for the Webinar, Deck, and Workbook COVID-19 Vertical Flashcards http://www.otc-certified-store.com/neurological-disorders-medicine-europe.html https://zp-pdl.com/get-quick-online-payday-loan-now.php
By: Mike Scarpace The 2020 election is shaping up to be one of the most historic and scrutinized elections of all time with issues like Covid-19, Black Lives Matter, and unemployment at the forefront. Kantar Media predicts that political campaigns will spend $6 billion on paid advertising in 2020, with digital predicted to be at [...]
Live Sports: CTV Private Deals Click Here to Download the Live Sports PMP One Sheet Facebook Boycott: Centro Solutions through Basis DSP: If your client is looking for alternative channels to Facebook, here are some suggestions: Spaceback – easily convert your organic social content into programmatic display ads. More info found HERE Native – It [...]
Below are some tips for prospecting and cold calling from the Publisher Solutions Team as well as our partners. Jaimie Hefelfinger - Centro For prospecting new business, I stand on the backs of giants. I take what has worked in the past and use those success stories as my prospecting guide. It adds to your [...]
Click here to view the latest webinar where we talk about describing DSP tactics in a simple, easy to understand way. Click here for the needs assessment resources discussed on the call. http://www.otc-certified-store.com/alzheimer-s-and-parkinson-s-medicine-usa.html www.zp-pdl.com
We’ve all been there. You find yourself talking on and on to a client or partner, but you’re not sure you’re getting your point across. Explaining something, especially something you may still have questions about yourself, can be tricky. This is especially true when it comes to selling digital media. As digital sellers, we have [...]
This month, we’re focusing on Connected TV. As media consumption habits change, Connected TV has become a crucial channel to get your message in front of the right audience. Through Centro, you can access premium partners and reach first-party or third-party data on this popular device type. We also have a some new & improved [...]
By: Mike Scarpace COVID-19 has dramatically shifted business trends and consumer behaviors and priorities. Behaviors that would previously have been thought of as excessive will now become the new societal norms, similar to the “post 9/11” world that brought us tighter security measures at airports, entertainment venues and large office buildings. Businesses are being forced [...]
Due to the coronavirus we are seeing an increase in streaming services, specifically audio. 23% of people are listening to more steaming services and 14% are listening to more podcasts. People are increasingly tuning into chill, mood-oriented music, as well as children’s music. With ears turning towards digital audio to help pass the time and [...]