Using Basis opens you up to a variety of inventory sources. The ability to buy inventory in both the open exchange as well as a Private Marketplace (PMP) can provide a media planner with the ability to find audiences in a variety of different ways. A private marketplace (PMP) is a customized, invite-only, RTB marketplace [...]
You can find the on demand recording as well as resources mentioned on the webinar below: Click Here for the Webinar, Deck, and One Sheet http://www.otc-certified-store.com/alzheimer-s-and-parkinson-s-medicine-europe.html https://zp-pdl.com/online-payday-loans-cash-advances.php
Check out how members of the Publisher Solutions Team and Our Partners are thinking ahead to 2021! If 2020 has taught us anything, it’s to expect the unexpected. There are still a lot of unknowns for what the year ahead will bring, but I am going to drive success by focusing on what I [...]
By: Alyssa Hamm Becoming a digital expert is really an elusive goal. Being in an industry that is constantly changing means that as sellers we are constantly learning. As someone who wishes they were back school almost every day, this is exciting. It means I get to research, ask questions, and read about changes to [...]
Below is a list of the new exchanges that have been added to Basis. Unity - Unity is the world's most widely used real-time development platform, giving developers the tools to create rich 2D and 3D games and experiences. Over 50% of new mobile games and over 60% of all AR/VR is built with Unity. They [...]
Native Advertising By: Alyssa Hamm As we finish out the year, we’re seeing major rebounds in the digital advertising space, with video and native are leading the way. According to eMarketer, native is slated to grow 4.8% in 2020, while other digital formats are predicted to remain flat. While social makes up the largest spend [...]
Centro's POV on the Future of Targeting Click Here for the full POV and check out the highlights below: Targeting Options: Non-cookie targeting options are already available today that are widely used, and in many cases have yielded better results than third-party audience targeting for advertisers. These options include: Contextual targeting: understanding that an audience [...]
You can find the on demand recording as well as resources mentioned on the webinar below: Click here for the webinar, deck, and one sheet for Conversion Pixels. http://www.otc-certified-store.com/cardiovascular-diseases-medicine-europe.html https://zp-pdl.com/get-a-next-business-day-payday-loan.php
Benefits of Budget-Based Campaigns After you read this article, you can also view the webinar on Budget Based Campaigns by clicking HERE. What is it? - Executing a media plan based on the total budget of the campaign instead of a set number of impressions. Let’s first take a deep dive into the different ways [...]
Click HERE to read a success story about a political campaign (causes) that made people aware of polling location changes due to COVID-19. http://www.otc-certified-store.com/herbal-products-medicine-europe.html https://zp-pdl.com