By: Alyssa Hamm A year ago, traditional entertainment as we know it shut down. Museums, zoos, and theme parks closed. Sports and concerts were without fans, postponed—or worse, cancelled. To say traditional entertainment advertisers have had to get creative in the past year would be an understatement. Museums and zoos are now offering behind-the-scenes virtual [...]

By: Jaimie Hefelfinger In last month’s newsletter, we discussed upcoming data regulations that are expected to impact the advertising industry. The major theme to the regulations is giving users transparency into which brands are tracking them and what information is being collected. Companies like Apple and Google are implementing changes such as asking users for [...]

By: Jaimie Hefelfinger  Have you noticed lately that your favorite websites have included a pop up for you to accept cookies? Or a flood of emails in your inbox alerting you to your favorite brands changing their privacy policies? It is evident that privacy is at the forefront of both the consumer’s and the marketer’s [...]

Alyssa Hamm: I want 2021 to be the year we break away from our reliance on the audience targeting tactic, and showcase other targeting methods that are as effective at reaching an audience, while potentially being more effective in reaching advertising goals. Not only can this work to showcase the breadth and efficiency of digital, [...]

Competition is inevitable, especially with local advertising dollars. Business owners are being called on by variety of reps–everything from billboard to print to local agencies. Competition will always be around, but there are ways you can stand apart from the other reps pitching local business. Discovery Meeting Ask Questions: Ask A LOT of questions. Find [...]

US retail is expected to increase in 2020. Even with the pandemic and the expected decrease of spend in brick and mortar locations total sales are expected to increase 0.90%. Increased eCommerce will offset the losses in traditional brick and mortar shopping (eMarketer, Oct 2020). While eCommerce had certainly been making an impact on holiday [...]