‘Tis the Season

Sunscreen, long days at the pool, no school, hot dogs on the grill, and….the holiday season. A tradition unlike any other here at Basis, but it is that time of year when our Research team digs into the holiday season! Now that we are officially under 180 days until Black Friday, what better time [...]

Basis Technologies: Listen Up! Get Smarter with AdTech in this New Basis Podcast

Ready to listen up? If you're looking to get smarter about AdTech fast, this podcast episode is a great start! Shiv Gupta (U of Digital) joins Noor Naseer (from Basis) to break down how ongoing education, foundational knowledge, and adaptability are key to thriving in a shifting digital landscape. If you or your AE’s need [...]

Enhancing Your Pitch with Research

We’ve all seen the sales presentations that start with 20 slides of research before getting to the actual recommendation, or worse the ones that are dropped in the appendix and never used. But as account executives how do we better utilize data and research to support our sales proposals and recommendations? Using data and insights [...]