Brand safety isn’t one size fits all and what feels right for one brand may not work for another. That’s why we build flexibility into our software and services, so advertisers can customize the level of protection that fits their unique standards and values. We typically approach this topic in two parts: What Basis provides [...]
Sunscreen, long days at the pool, no school, hot dogs on the grill, and….the holiday season. A tradition unlike any other here at Basis, but it is that time of year when our Research team digs into the holiday season! Now that we are officially under 180 days until Black Friday, what better time [...]
Did you know Digital-Out-of-Home (DOOH) has been available in Basis for 3 years?! When is the last time you pitched or executed a DOOH campaign? Check out the benefits and opportunities below - it just may help close your next big deal! DOOH According to Nielsen, DOOH delivers a 55% higher lift in brand [...]
Ready to listen up? If you're looking to get smarter about AdTech fast, this podcast episode is a great start! Shiv Gupta (U of Digital) joins Noor Naseer (from Basis) to break down how ongoing education, foundational knowledge, and adaptability are key to thriving in a shifting digital landscape. If you or your AE’s need [...]
You hear the sizzle of brats on the grill. The soft crack of a Miller Lite opening. A faint “Let’s Go Brewers” is heard from fans already filling the stadium. And then…the doorbell? Huh?? That’s right - you’re at home watching the game! As more fans stream their favorite teams' games on CTV devices, advertisers [...]
For a long time, CTV was viewed as purely top of the funnel and meant for building awareness, but recently, we have seen more and more advertisers using it to drive website visits and conversions. Imagine that your advertiser serves an ad on a connected TV, and later that day, the viewer directly visits the [...]
How many times have you been asked by an advertiser one of the following questions: Can I advertise on Netflix with you? Another company told me that they can do custom targeting. Do you offer that? Are you able to provide match back for automotive purchases? We get a question like this at least once [...]
Have you been struggling to get your share of auto revenue in your market? Are you trying to reignite conversations with an auto prospect? We have you covered in this week’s Basis email! Recently published on the Basis blog, we discuss how automotive marketers can capitalize on pent up demand. Here are some of [...]
Let’s face it – one of the harder conversations to have with an advertiser is in response to “We don’t need to advertise right now, we want to shut our campaign off”. Whether it is because business is slow or too chaotic, it is your job as a consultant is to remind them of [...]
We’ve all seen the sales presentations that start with 20 slides of research before getting to the actual recommendation, or worse the ones that are dropped in the appendix and never used. But as account executives how do we better utilize data and research to support our sales proposals and recommendations? Using data and insights [...]