DSP Bake-Off
We’re coming at you live from the kitchen this week, as we highlight a recent ‘DSP Bake-Off’ in which Basis was featured. You can find the results here and check out the video below for more info!
CTV Performance & Attribution
CTV isn’t just an awareness channel anymore; it’s a performance driver with results than can be tracked! Watch this quick video to learn how to measure the impact of your CTV campaigns. Please don’t hesitate to reach out if you have any questions or need help with [...]
Order Up! Tips for Reaching QSRs in ’26
While we're all chuckling about the McDonald's CEO burger reaction, I thought it'd be particularly timely to chat about the quick-service-restaurant (QSR) category and how to best reach this popular vertical using programmatic campaigns in Basis! Want more insight on this segment? Check out the Basis Vertical Knowledge Brief for QSRs [...]
It’s March! Let There Be Madness!
Happy March! Conference tournaments are underway and college basketball is once again taking center stage. March Madness means a couple things: wings, your comfiest college sweatshirt, and time in front of the TV. This makes it the perfect time to talk about CTV and how you can reach these avid sports fans with your [...]
Kick Off 2026 with Digital Media Trends
Happy New Year! New Year, New Format! Check out our kickoff video and share with your teams. Also below is the full 2026 Digital Media Trends research deck for you to dive into at your leisure. 2026 Media Trends We can’t wait to continue our partnership with [...]
The Future of TV
As you know, TV isn’t being watched the same way anymore. Linear still matters, but advertisers should rethink their video mix to better match where audiences are spending their time and where outcomes can be most effectively driven. To help you guide these conversations, we’ve put together a short overview on how TV has evolved [...]
Amplify Your Success
Which is better or more important? Sleep or exercise? The content or the presenter? The ingredients or the chef? Offense or defense? While I certainly have my opinions on the importance of each and know that an exceptional one can overcome the weaknesses of the other, the reality is that they work better together. For [...]
Fun Sized Sales Tips for Renewal Season
Happy Spooky Week! The air is crisp, your football team is already showing you this is NOT their year, and you have bought 2 costumes for your kids because they “changed their mind” – this can only mean one thing, Halloween is right around the corner! Halloween just happens to line up with some of [...]
AI in Advertising
If you are reading this, at some point over the last year I am sure you have been asked “In what way can you or your team use AI to improve operational efficiencies in your day-to-day role?” If you’re unsure of the answer, or curious to learn more about how the industry is adopting [...]
Cheers to Quality Inventory
Recently, I was back on campus for a football game and was reminded of the most common request that my best friend would receive as a college bartender, “I want a drink that is strong but needs to taste good. Oh, and it needs to be cheap.” I realized that some advertisers have a similar [...]