We’ve all been there. You find yourself talking on and on to a client or partner, but you’re not sure you’re getting your point across. Explaining something, especially something you may still have questions about yourself, can be tricky. This is especially true when it comes to selling digital media. As digital sellers, we have [...]
This month, we’re focusing on Connected TV. As media consumption habits change, Connected TV has become a crucial channel to get your message in front of the right audience. Through Centro, you can access premium partners and reach first-party or third-party data on this popular device type. We also have a some new & improved [...]
By: Mike Scarpace COVID-19 has dramatically shifted business trends and consumer behaviors and priorities. Behaviors that would previously have been thought of as excessive will now become the new societal norms, similar to the “post 9/11” world that brought us tighter security measures at airports, entertainment venues and large office buildings. Businesses are being forced [...]
Be mindful that people are getting a lot of emails right now. In order to not get overlooked, give them something of value (ideas, education, etc.). Try to call more often to break up all of the computer time. – Jaimie Hefelfinger, Centro We are doubling down on the belief that we should support [...]
Running a cannabis advertising campaign may sound daunting, but we are here to give you some media planning tips that will be sure to impress your cannabis advertisers. Data Opportunities – Including data on campaigns is a benefit afforded to digital campaigns, but with cannabis campaigns it is important to avoid excessive targeting. You will [...]
Peer39 Releases “Social Predicts” Peer39 has recently released their Social Predicts segments, which uses real-time social monitoring technology to discover the way people are discussing topics across 50,000 digital channels, including social, blogs, and publications. It then dynamically predicts trending keywords for targeting based on the language used in these discussions. Social Predicts segments are [...]
Happy Leap Month! As always, our goal is to bring you the latest in digital media trends and innovations, while providing new solutions and strategies for you and your advertisers. Here's what we have for you this month: Business Development Strategies: Reporting Benchmarks & KPIs News You Can Use: Digital Innovations Awesome List (February 2020) [...]
Reporting Benchmarks & KPIs As sellers, we have evolved in selling digital media. The days of bringing out a 50-page deck to showcase every capability we can offer are (hopefully!) in the past. Focusing on the advertiser’s business instead of your own has proven to be the best way to win and retain advertising dollars. [...]
Happy New Year, and welcome to another year with Centro! As always, our goal with this newsletter is to bring you the latest in digital media trends and innovation, while also providing new solutions and strategies to you and your advertisers. This year our newsletter will include a few of the following sections each month: Business [...]
Centro's POV on CCPA from our Legal VP, Derek Zolner THREE MAIN CONSUMER RIGHTS UNDER CCPA Right to Know Right to Deletion Right to Opt-Out 1. RIGHT TO KNOW WHAT IS IT? Consumer has right to know: Specific pieces of personal information that a business has about the consumer Categories of personal information it [...]