Running a cannabis advertising campaign may sound daunting, but we are here to give you some media planning tips that will be sure to impress your cannabis advertisers. Data Opportunities – Including data on campaigns is a benefit afforded to digital campaigns, but with cannabis campaigns it is important to avoid excessive targeting. You will [...]
Peer39 Releases “Social Predicts” Peer39 has recently released their Social Predicts segments, which uses real-time social monitoring technology to discover the way people are discussing topics across 50,000 digital channels, including social, blogs, and publications. It then dynamically predicts trending keywords for targeting based on the language used in these discussions. Social Predicts segments are [...]
Happy Leap Month! As always, our goal is to bring you the latest in digital media trends and innovations, while providing new solutions and strategies for you and your advertisers. Here's what we have for you this month: Business Development Strategies: Reporting Benchmarks & KPIs News You Can Use: Digital Innovations Awesome List (February 2020) [...]
Reporting Benchmarks & KPIs As sellers, we have evolved in selling digital media. The days of bringing out a 50-page deck to showcase every capability we can offer are (hopefully!) in the past. Focusing on the advertiser’s business instead of your own has proven to be the best way to win and retain advertising dollars. [...]
Happy New Year, and welcome to another year with Centro! As always, our goal with this newsletter is to bring you the latest in digital media trends and innovation, while also providing new solutions and strategies to you and your advertisers. This year our newsletter will include a few of the following sections each month: Business [...]
Centro's POV on CCPA from our Legal VP, Derek Zolner THREE MAIN CONSUMER RIGHTS UNDER CCPA Right to Know Right to Deletion Right to Opt-Out 1. RIGHT TO KNOW WHAT IS IT? Consumer has right to know: Specific pieces of personal information that a business has about the consumer Categories of personal information it [...]
By Jaimie Hefelfinger When was the last time you went into a bank? For many of us, it has been years. Long gone are the days of getting a paycheck in the mail and then braving long lines at the bank. Between ATMs and mobile banking, efficiency and convenience are key in today’s financial world. [...]
By Michael Scarpace The restaurant industry has evolved with the increase of smartphone use and the emergence of companies like Yelp, GrubHub, Postmates, Uber Eats, and DoorDash. With the heavy reliance on smartphones, restaurants are placing a higher priority on providing seamless mobile experiences. Consumers who previously called their local restaurant to place carry-out or [...]
By Annie Wold The grocery store market has evolved over the years. People used to have no other choice but to shop in-store for their items. However, now that consumers have the convenience of online ordering at their fingertips, the industry is shifting, and more and more people are wanting to shop online for [...]
By Jeff White What do millennials, gen exers, and baby boomers have in common? Home improvement projects. Until the last couple of years, home improvement retailers have focused their marketing dollars on targeting gen exers and baby boomers. But millennial homeownership has grown in recent years, and home improvement retailers have noticed. Now that we [...]