Happy New Year, and welcome to another year with Centro! As always, our goal with this newsletter is to bring you the latest in digital media trends and innovation, while also providing new solutions and strategies to you and your advertisers. This year our newsletter will include a few of the following sections each month:
- Business Development Strategies: Methods and tactics for successful digital selling
- Basis Tactic Spotlight: Updates and highlights about a tactic available within Basis
- News You Can Use: Links to the latest news in the digital space
- Partner Profile: A profile on one of our successful partners and how they have benefited from Basis
- Campaign Success Stories: Campaign overview including client background, targeting, and results
- Ask an Expert: Partners and Centrons giving their expert opinions on a variety of digital topics
We will kick off the new year with the following:
- Basis Tactic Spotlight: Connected TV
- News You Can Use
- Ask an Expert: Packages vs Custom Media Plans
Looking for additional digital resources? Check out our Resource Library to find media plans, DSP tactic resources, and business development webinars.
BASIS TACTIC SPOTLIGHT: Connected TV
Click here to read about CTV best practices, including targeting, reporting, and budget
NEWS YOU CAN USE
Digital Innovations Awesome List January 2020
ASK AN EXPERT
Packages vs Custom Media Plans – which do you prefer? Are there situations that warrant one over the other?
Click here to read opinions from some of our team members at Centro.
BASIS AUDIENCE EXTENSION WEBINAR
Join us on February 14th at 2:00pm EST for the start to our 2020 webinar series. In 2020, our webinar will be monthly and will alternate between two topics: Tactic Spotlights and Digital Sales Strategies. Click here for a calendar of topic You can also find past recordings, decks and one sheets here. https://zp-pdl.com/best-payday-loans.php