REACHING AN AUDIENCE: HEALTHCARE SEEKERS

By: Alyssa Hamm Much of the healthcare information we obtain is via online sources. According to Forbes, more than 50% of Americans search online for health information, treatment options, health concerns, or care providers. Millennials take it one step further—half of millennials research symptoms and treatments online, and of that number 27% try to self-treat [...]

2021-01-16T07:35:38-06:00Newsletter Posts|

WHAT’S TRENDING? INTERVIEW WITH NOOR NASEER

Centro’s, Noor Naseer, senior director, of the Media Innovations + Technology team, focuses on thought leadership and education on emerging trends. She shares knowledge in the field and office, by hosting a variety of events in-person and online. We have asked her to weigh-in on a variety of popular topics across the digital landscape—review her [...]

2021-01-16T07:35:48-06:00Newsletter Posts|

REACHING AN AUDIENCE: AUTOMOTIVE SEEKERS

Written By: Jamie Kowalkowski We know the auto industry is not without struggle—Americans are not buying as many vehicles as they used to, and auto sales have fallen within the past two years. CNN declared that, SUVs are more popular and auto makers are pivoting their production strategy to accommodate the increased need. According to [...]

2021-01-16T07:35:49-06:00Newsletter Posts|

REACHING AN AUDIENCE: REAL ESTATE SEEKERS

As we look ahead, with a wild 2018 in the rear-view mirror, we’re excited to see how the world of real estate unfolds in 2019. Did you know that millennials are predicted to make up the largest segment of buyers in 2019—accounting for 45% of mortgages? According to Forbes, experts say that mortgage rates will [...]

2021-01-16T07:36:00-06:00Newsletter Posts|

REACHING AN AUDIENCE: TRAVELERS

It’s February! For many of us, that means fantasizing of warm, sandy destinations and fruity cocktails, but planning a vacation takes a lot more than just dreaming one up. Nielsen found that travelers spent an average of 53 days planning a vacation—which broke down to 76 online sessions across 28 different websites – whew! Furthermore, [...]

2021-01-16T07:36:05-06:00Newsletter Posts|

REACHING AN AUDIENCE: PEOPLE AT EVENTS

Advertising at industry events is a popular tactic because it allows businesses to reach a target audience and while making an impression. Events, conferences, and expos are a great way to bring a set audience together—especially one with similar interests, job titles, and/or industries. The best way to maximize the return on this type of [...]

2021-01-16T07:36:13-06:00Newsletter Posts|

REACHING AN AUDIENCE: POLITICAL

By: Mike Smith I have never been mistaken for as a great writer like William Faulkner – even with my penchant for sentences containing over a hundred words – so bear with me here. I am about to write about politics. Before you roll your eyes and brush me off as the equivalent to your [...]

2021-01-16T07:37:33-06:00Newsletter Posts|

REACHING AN AUDIENCE: BACK TO SCHOOL SHOPPERS

By: Andy Bryant All across the USA, the national nightmare is ending. Parents around the country have begun to rejoice, while teachers have begun angrily shaking their collective fists’ at the sky. From Maine to California, theme parks, pools, summer camps, and playgrounds will soon be braced with the eerie absence of the all-too familiar [...]

2021-01-16T07:37:37-06:00Newsletter Posts|