By Jeff White What do millennials, gen exers, and baby boomers have in common? Home improvement projects. Until the last couple of years, home improvement retailers have focused their marketing dollars on targeting gen exers and baby boomers. But millennial homeownership has grown in recent years, and home improvement retailers have noticed. Now that we [...]
We reached out to our partners to hear what they think sets them apart from other sellers in the local space. Here’s what they had to say! Question: "What is the best way to set yourself apart as a local seller?" A: Chris Culbert (Virginia Media) “As a local seller in the now [...]
By: Andy Bryant Recruiting Has Changed While the United States is currently experiencing one the lowest unemployment rates in recent history, it’s often overlooked that we are currently experiencing what experts refer to as “full employment”- there are more job openings than there is demand for new jobs from the workforce. According to CareerBuilder, 32% [...]
By: Will Bolles Reaching An Entertainment Audience If you look back on the February newsletter (travelers edition), you’ll see that we started to fantasize about summer and all the fun outdoor activities that come with it. Well, fast forward to mid-July and it’s finally here! Even on days when it’s too hot or too rainy [...]
Centro’s, John Hyland, Vice President, Publisher Solutions was asked to weigh-in on the evolution of Media Companies and their transformations into digital agencies - review his insights below. John Hyland - I enjoy speaking with media companies and seek out opportunities to do so. Over the course of the past few years, these conversations typically [...]
By: Mike Dean The Education Industry As kids get ready to start their summers and people start planning their summer trips, this is a good time to look towards the next school year. I don’t mean working on your post graduate degrees, I mean pitching your education clients! With 44% of education advertising dollars going [...]
By: Alyssa Hamm Much of the healthcare information we obtain is via online sources. According to Forbes, more than 50% of Americans search online for health information, treatment options, health concerns, or care providers. Millennials take it one step further—half of millennials research symptoms and treatments online, and of that number 27% try to self-treat [...]
Centro’s, Noor Naseer, senior director, of the Media Innovations + Technology team, focuses on thought leadership and education on emerging trends. She shares knowledge in the field and office, by hosting a variety of events in-person and online. We have asked her to weigh-in on a variety of popular topics across the digital landscape—review her [...]
Written By: Jamie Kowalkowski We know the auto industry is not without struggle—Americans are not buying as many vehicles as they used to, and auto sales have fallen within the past two years. CNN declared that, SUVs are more popular and auto makers are pivoting their production strategy to accommodate the increased need. According to [...]
As we look ahead, with a wild 2018 in the rear-view mirror, we’re excited to see how the world of real estate unfolds in 2019. Did you know that millennials are predicted to make up the largest segment of buyers in 2019—accounting for 45% of mortgages? According to Forbes, experts say that mortgage rates will [...]