This month, we’re focusing on Connected TV. As media consumption habits change, Connected TV has become a crucial channel to get your message in front of the right audience.
Through Centro, you can access premium partners and reach first-party or third-party data on this popular device type. We also have a some new & improved CTV Private Marketplace Deals that I want to make sure you know about!
Execute CTV with these recommended PMPs:
- Verizon – highlights: CBS, Hispanic
- Roku – Highlights: Cord Cutters, Spanish, Female Millennials, Children in HH, Sports
- Sling TV – highlights: Demo (Age & HHI), Spanish, ESPN, HH with kids, Entertainment
- Hulu – highlights: Gamers, Lifestyle, Parents, Sports
- Tubi – highlights: LDA Compliant, Rated R
- Telaria – highlights: Spanish, Full Episode Player, Homeowners, News, CBD/Cannabis, A&E
- Xandr – highlights: DIRECTV, Sports, AT&T
Learn more about each deal by clicking on the details/analytics links – this will reveal auction breakdown by impressions, geo, CTV App, devices, and creative ad size.