This month, we’re focusing on Connected TV. As media consumption habits change, Connected TV has become a crucial channel to get your message in front of the right audience.

Through Centro, you can access premium partners and reach first-party or third-party data on this popular device type. We also have a some new & improved CTV Private Marketplace Deals that I want to make sure you know about!

Execute CTV with these recommended PMPs:

  • Verizon – highlights: CBS, Hispanic
  • Roku – Highlights: Cord Cutters, Spanish, Female Millennials, Children in HH, Sports
  • Sling TV – highlights: Demo (Age & HHI), Spanish, ESPN, HH with kids, Entertainment
  • Hulu – highlights: Gamers, Lifestyle, Parents, Sports
  • Tubi – highlights: LDA Compliant, Rated R
  • Telaria – highlights: Spanish, Full Episode Player, Homeowners, News, CBD/Cannabis, A&E
  • Xandr – highlights: DIRECTV, Sports, AT&T

Learn more about each deal by clicking on the details/analytics links – this will reveal auction breakdown by impressions, geo, CTV App, devices, and creative ad size.